COLUMBUS, GA (May 31, 2018) – Salt Life, one of today’s leading lifestyle brands, announces a partnership with SwimUSA for the brand’s first-ever ladies’ swimwear line. The Spring 2019 line will debut at the preeminent 36th Annual SwimShow scheduled for July 14-17 in Miami, Florida. The new line joins Salt Life’s popular men’s swimwear, ladies’, men’s and children’s apparel, and headwear lines, as well as the signature Salt Life optics line. For further information visit Salt Life.
Salt Life, one of today’s leading lifestyle apparel brands, in conjunction with the World Paddle Association (WPA) and Uptown Columbus RiverFest, will host the 2018 Salt Life Columbus Cup on May 5-6, 2018, in Columbus, Georgia. The event will take place on the Chattahoochee River (90 miles south of Atlanta) three blocks from downtown Columbus. The paddle race will be part of the Columbus RiverFest, also presented by Salt Life, which brings together the local community to celebrate water activities and safety with three days of food, drink vendors and bands at the event site. Visit www.uptowncolumbusga.com for more details.
NASHVILLE, Tenn. (February 12, 2018) - Lifestyle brand Salt Life renewed its contract with longtime team member Blake Koch, a NASCAR driver and avid outdoorsman who has represented the brand for over a decade. Team Salt Life is an elite group of athletes that share a love of the outdoors and represent the best in fishing, diving, surfing and more. Other Salt Life team members include SUP prodigy Connor Baxter, surfing legend Mickey Munoz, underwater photographer Shawn Jackson, fishing pro Luiza Barros and more. For more information, visit www.saltlife.com/athletes.
ENSENADA, MEXICO (November 14, 2017) – Outdoor lifestyle brand Salt Life is returning as a car sponsor for Highlander Racing for the 50th Annual SCORE BAJA 1000, an extreme off-road race starting in Ensenada and finishing in La Paz, Mexico. Watch the live stream here.
DAYTONA BEACH, Fla. (October 24, 2017) – Lifestyle brand Salt Life is set to open their newest retail store in Daytona Beach, Florida, this weekend. Since opening the flagship store in Jacksonville, Florida, the brand has experienced tremendous growth with new stores in San Clemente and Huntington Beach, California, and Columbus, Georgia. The grand opening of the store at 1100 Cornerstone Blvd. in Daytona Beach will be October 27 through October 29.
CHARLESTON, S.C. (October 16, 2017) – Artificial Reefs International - U.S.S. Clamagore (ARI) and lifestyle brand Salt Life announced that they are partnering on a project to convert the U.S.S. Clamagore, a Cold War era submarine currently located in Charleston, South Carolina, into an artificial reef off the coast of Palm Beach County, Florida. The project will begin in early 2018. Project details can be seen at www.clamagorereef.com.
DANA POINT, Calif. (September 29, 2017) - The results of the 2017 SUP Awards presented by Salt Life were announced at the Pacific Paddle Games Kickoff Party on Thursday night. The SUP Awards, now in their seventh year, honor the top athletes, performances, expeditions, movies and philanthropic efforts in the sport. View the full list of winners at www.supthemag.com/sup-awards and download high resolution photos here.
DANA POINT, Calif. (September 20, 2017) – The 2017 Pacific Paddle Games presented by Salt Life announced a partnership with Sustainable Surf to be designated a Deep Blue Event. Deep Blue Events address impacts associated with waste, energy, local community, climate change and transport. With the support of key Deep Blue sustainability partners Harmless Harvest, Earth Technologies and Raw Elements, the 2017 Pacific Paddle Games will be the first paddle event in the U.S. to earn this distinction.
NASHVILLE, Tenn. (September 1, 2017) - SUP magazine announced that lifestyle brand Salt Life will be the presenting sponsor of the 2017 SUP Awards, the most prestigious honors in standup paddling. The SUP Awards, now in their eighth year, honor the top athletes, performances, expeditions, movies and philanthropic efforts in the sport. Online voting is open atwww.supthemag.com/sup-awards/. The results will be announced at the Pacific Paddle Games Kickoff Party in Dana Point, California, on September 28. Tickets are available here.
DANA POINT, Calif. (August 28, 2017) - The 2017 Pacific Paddle Games presented by Salt Life will feature a $60,000 prize purse and expanded exhibition area, offering a variety of options for paddlers, as well as spectators and the general public. New for 2017, the PPG Fitness Zone will offer free yoga and exercise classes as well as exhibitions from the top fitness, yoga and dietary supplement brands. The PPG Demo Zone will be the largest hard goods demo in the sport with everything from the hottest boards to the newest paddles, connecting brands to paddlers of all skill levels. SUP paddle clinics for all experience levels will also be offered.
Salt Life, one of today’s leading lifestyle brands, announces the addition of diver Katy Waters and SUP racer April Zilg to Team Salt Life, an elite group of athletes that embody the Salt Life brand. The company also renewed the contract of veteran team member Luiza Barros, who is known for her fishing and diving adventures all over the world.
Salt Life, one of today’s leading lifestyle brands, will present the third annual Havana Challenge, an extreme sporting competition designed to promote person-to-person intercultural exchange through the sport of sailing. This marks the third official year for the Havana Challenge since U.S. diplomatic relations with Cuba resumed in 2015.
Aquatic and outdoor lifestyle brand Salt Life is proud to announce the opening of their second West Coast store at 207 Main Street in Huntington Beach. The grand opening celebration will be held on March 7 from 6 to 9 p.m. with music by Tim Curran. Salt Life's flagship store is located in Jacksonville, Florida, and a location opened in San Clemente, California, last fall.