Salt Life and Artificial Reefs International Announce U.S.S. Clamagore Artificial Reef Project

Salt Life and Artificial Reefs International Announce U.S.S. Clamagore Artificial Reef Project

CHARLESTON, S.C. (October 16, 2017) – Artificial Reefs International - U.S.S. Clamagore (ARI) and lifestyle brand Salt Life announced that they are partnering on a project to convert the U.S.S. Clamagore, a Cold War era submarine currently located in Charleston, South Carolina, into an artificial reef off the coast of Palm Beach County, Florida. The project will begin in early 2018. Project details can be seen at www.clamagorereef.com.

Winners Announced For 2017 Sup Awards Presented By Salt Life

Winners Announced For 2017 Sup Awards Presented By Salt Life

DANA POINT, Calif. (September 29, 2017) - The results of the 2017 SUP Awards presented by Salt Life were announced at the Pacific Paddle Games Kickoff Party on Thursday night. The SUP Awards, now in their seventh year, honor the top athletes, performances, expeditions, movies and philanthropic efforts in the sport. View the full list of winners at www.supthemag.com/sup-awards and download high resolution photos here.

2017 Pacific Paddle Games Presented By Salt Life Partnering With Sustainable Surf To Designate The Competition A Deep Blue Event

2017 Pacific Paddle Games Presented By Salt Life Partnering With Sustainable Surf To Designate The Competition A Deep Blue Event

DANA POINT, Calif. (September 20, 2017) – The 2017 Pacific Paddle Games presented by Salt Life announced a partnership with Sustainable Surf to be designated a Deep Blue Event. Deep Blue Events address impacts associated with waste, energy, local community, climate change and transport. With the support of key Deep Blue sustainability partners Harmless Harvest, Earth Technologies and Raw Elements, the 2017 Pacific Paddle Games will be the first paddle event in the U.S. to earn this distinction.

Salt Life Announced As Presenting Sponsor Of The 2017 Sup Awards

Salt Life Announced As Presenting Sponsor Of The 2017 Sup Awards

NASHVILLE, Tenn. (September 1, 2017) - SUP magazine announced that lifestyle brand Salt Life will be the presenting sponsor of the 2017 SUP Awards, the most prestigious honors in standup paddling. The SUP Awards, now in their eighth year, honor the top athletes, performances, expeditions, movies and philanthropic efforts in the sport. Online voting is open atwww.supthemag.com/sup-awards/. The results will be announced at the Pacific Paddle Games Kickoff Party in Dana Point, California, on September 28. Tickets are available here.

2017 Pacific Paddle Games Presented By Salt Life  Expands Exhibition Area With Fitness Zone, Demo Zone And More

2017 Pacific Paddle Games Presented By Salt Life  Expands Exhibition Area With Fitness Zone, Demo Zone And More

DANA POINT, Calif. (August 28, 2017) - The 2017 Pacific Paddle Games presented by Salt Life will feature a $60,000 prize purse and expanded exhibition area, offering a variety of options for paddlers, as well as spectators and the general public. New for 2017, the PPG Fitness Zone will offer free yoga and exercise classes as well as exhibitions from the top fitness, yoga and dietary supplement brands. The PPG Demo Zone will be the largest hard goods demo in the sport with everything from the hottest boards to the newest paddles, connecting brands to paddlers of all skill levels. SUP paddle clinics for all experience levels will also be offered. 

Salt Life Announces New Team Members Katy Waters and April Zilg

Salt Life Announces New Team Members Katy Waters and April Zilg

Salt Life, one of today’s leading lifestyle brands, announces the addition of diver Katy Waters and SUP racer April Zilg to Team Salt Life, an elite group of athletes that embody the Salt Life brand. The company also renewed the contract of veteran team member Luiza Barros, who is known for her fishing and diving adventures all over the world.

Salt Life Presents Historic Havana Challenge, May 16-23

Salt Life Presents Historic Havana Challenge, May 16-23

Salt Life, one of today’s leading lifestyle brands, will present the third annual Havana Challenge, an extreme sporting competition designed to promote person-to-person intercultural exchange through the sport of sailing. This marks the third official year for the Havana Challenge since U.S. diplomatic relations with Cuba resumed in 2015.

Salt Life Opens Store in Huntington Beach March 7

Salt Life Opens Store in Huntington Beach March 7

Aquatic and outdoor lifestyle brand Salt Life is proud to announce the opening of their second West Coast store at 207 Main Street in Huntington Beach. The grand opening celebration will be held on March 7 from 6 to 9 p.m. with music by Tim Curran. Salt Life's flagship store is located in Jacksonville, Florida, and a location opened in San Clemente, California, last fall.

Salt Life Announced as Sponsor for Florida Skin Diver's Association's Super-Series Spearfishing League

NASHVILLE, Tenn. (May 26, 2016) – Outdoor lifestyle brand Salt Life is sponsoring the Super-Series Spearfishing League, announced Salt Life President Jeff Stillwell. Presented by the Florida Skin Diver’s Association (FSDA), the Salt Life Super-Series combines multiple established tournaments throughout Florida, giving scuba divers, free divers and teams a chance to compete for prizes, sponsorships and national recognition in the world of spearfishing. “For everyone from world-class athletes to novice ocean enthusiasts, Salt Life embodies a spirit of adventure and passion for the outdoors. We are proud to sponsor the Super-Series Spearfishing League and encourage people to live the ‘Salt Life’ through the exciting sport of spearfishing,’ Salt Life president Jeff Stillwell said.

"Spearfishing is an incredibly extreme-sport with top athletes that deserved to be recognized like NASCAR or Bassmaster sportsmen" says Courtland Hunt, FSDA Super-Series Chairman.

Proceeds from Super-Series tournaments benefit over a dozen different charities. The prize for "Top Team" is a full boat-wrap graphic presented by Sign-Zoo Graphics, and there are individual cash prizes up to $15,000.

The 2016 Season kicked off in April with more than 220 shooters in the Tampa Bay Spearfishing Challenge. The next event is the FSDA's Southern Open on June 4. For more information, visit the Super-Series website here.

About Salt Life: Salt Life is an authentic, aspirational and lifestyle brand that embraces those who love the ocean and everything associated with living the “Salt Life”. Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, the Salt Life brand has widespread appeal with ocean enthusiasts worldwide. From fishing, diving and surfing, to beach fun and sun-soaked relaxation, the Salt Life brand says, “I live the Salt Life”. From its first merchandise offerings in 2006, Salt Life has grown to more than $30 million in annual sales, with distribution in surf shops, specialty stores, department stores and sporting goods retailers.

Salt Life, LLC is operated as an operating subsidiary of Delta Apparel, Inc., where it has been managed since 2011. The flagship Salt Life retail store, which opened in Jacksonville Beach, Florida in 2012, serves as a vision for retail customers to see product placements they can utilize in their stores and across multiple platforms. Salt Life's corporate office is located in Columbus, GA and their distribution center was recently relocated to Fayetteville, NC. Numerous professional athletes and sportsmen have an alliance with the brand in cross-marketing partnerships.

About Delta Apparel, Inc.: Delta Apparel, Inc., along with its operating subsidiaries, M. J. Soffe, LLC, Junkfood Clothing Company and Art Gun, LLC, is an international design, marketing, manufacturing and sourcing company that features a diverse portfolio of lifestyle basic and branded activewear apparel and headwear. The Company specializes in selling casual and athletic products across distribution tiers, including specialty stores, boutiques, department stores, mid-tier and mass chains, college bookstores and the U.S. military. The Company’s products are made available direct-to-consumer on its websites at Soffe, Junk Food Clothing, Salt Life and Delta Apparel. The Company's operations are located throughout the United States, Honduras, El Salvador and Mexico, and it employs approximately 7,000 people worldwide. Additional information about the Company is available here.

SALT LIFE PARTNERS WITH THE SINKING WORLD TO BRING THE WORLD’S ONLY UNDERWATER ART GALLERY TO THE FLORIDA KEYS

Salt Life President Jeff Stillwell and brand team members Luiza Barros, Sarah Jarrett, Cameron Kirkconnell and Jimmy Nelson will participate in dive to attach artwork to Vandenberg artificial reef

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Salt Life, one of today’s leading lifestyle brands, is partnering with world-renowned artist Andreas Franke and The Sinking World to bring an underwater art exhibition to the Florida Keys. The “Stavrokinita Visits Vandenberg: Tarpon Season" project, originally on exhibition in Barbados, will be moved to the Vandenberg artificial reef off Key West, Florida where it will be on display for four months. The artwork will be attached to the USNS Vandenberg by a group of divers, including Salt Life President Jeff Stillwell and team members Luiza Barros, Sarah Jarrett, Cameron Kirkconnell and Jimmy Nelson.

 

a1927afbf1ce9ca39c5d9bfc_640x428 Art by Andreas Franke

  “The work of Andreas Franke is stunning and unlike any other art display in the world,” Salt Life President Jeff Stillwell said. “I am excited to take part in this dive, along with members of the Salt Life team, and to bring this exhibit to the U.S. for the first time.”

  The exhibit will celebrate the beginning of tarpon fishing season, which is vital to the local economy. Divers will be able to enjoy the exhibit until late July, when the images will be dried, sealed and put on display at the Florida Keys National Marine Sanctuary’s Eco-Discovery Center.

  Learn more about Andreas Franke and The Sinking World here. Learn more about the elite group of divers, surfers and athletes who make up Team Salt Life here.

  About Salt Life:

  Salt Life is an authentic, aspirational and lifestyle brand that embraces those who love the ocean and everything associated with living the “Salt Life”. Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, the Salt Life brand has widespread appeal with ocean enthusiasts worldwide. From fishing, diving and surfing, to beach fun and sun-soaked relaxation, the Salt Life brand says, “I live the Salt Life”. From its first merchandise offerings in 2006, Salt Life has grown to more than $30 million in annual sales, with distribution in surf shops, specialty stores, department stores and sporting goods retailers.

  Salt Life, LLC is operated as an operating subsidiary of Delta Apparel, Inc., where it has been managed since 2011. The flagship Salt Life retail store, which opened in Jacksonville Beach, Florida in 2012, serves as a vision for retail customers to see product placements they can utilize in their stores and across multiple platforms. Salt Life's corporate office is located in Columbus, GA and their distribution center was recently relocated to Fayetteville, NC. Numerous professional athletes and sportsmen have an alliance with the brand in cross-marketing partnerships. (http://www.saltlife.com/athletes/)

  About Delta Apparel, Inc.

  Delta Apparel, Inc., along with its operating subsidiaries, M. J. Soffe, LLC, Junkfood Clothing Company and Art Gun, LLC, is an international design, marketing, manufacturing and sourcing company that features a diverse portfolio of lifestyle basic and branded activewear apparel and headwear. The Company specializes in selling casual and athletic products across distribution tiers, including specialty stores, boutiques, department stores, mid-tier and mass chains, college bookstores and the U.S. military. The Company’s products are made available direct-to-consumer on its websites at Soffe, Junk Food Clothing, Salt Life and Delta Apparel. The Company's operations are located throughout the United States, Honduras, El Salvador and Mexico, and it employs approximately 7,000 people worldwide. Additional information about the Company is available here.

SALT LIFE INTRODUCING FALL 2016 PRODUCT LINE AT UPCOMING TRADE SHOWS IN LONG BEACH, CALIFORNIA, AND ORLANDO, FLORIDA SPECIAL APPEARANCES BY COLIN MCPHILLIPS, JIMMY NELSON, SARAH JARRETT, LUIZA BARROS, DON DINGMAN AND MORE

Leading lifestyle brand Salt Life will introduce the Fall 2016 product line at upcoming trade shows in California and Florida with special appearances by Salt Life ambassadors, a team of athletes who represent the best in surfing, fishing, diving and more.

The Agenda trade show will be held January 7-8 at the Long Beach Convention Center in Long Beach, California. The Salt Life team will be in Booth H3, along with special guest, surfer Colin McPhillips. For more information, see the Agenda website and download the app.

Surf Expo will be held January 14-16 at the Orange County Convention Center in Orlando, Florida. Salt Life will be in Booth 2434. In addition to viewing the Fall 2016 product line, attendees will get the chance to meet Salt Life ambassadors Jimmy Nelson, Sarah Jarrett, Luiza Barros, Don Dingman and more. For more information on Surf Expo, visit the website and download the app. Check out this video of Salt Life's "Top Five Moments of 2015," and learn more about Team Salt Life here.

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About Salt Life:

Salt Life is an authentic, aspirational and lifestyle brand that embraces those who love the ocean and everything associated with living the “Salt Life”. Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, the Salt Life brand has widespread appeal with ocean enthusiasts worldwide. From fishing, diving and surfing, to beach fun and sun-soaked relaxation, the Salt Life brand says, “I live the Salt Life”. From its first merchandise offerings in 2006, Salt Life has grown to more than $30 million in annual sales, with distribution in surf shops, specialty stores, department stores and sporting goods retailers.

Salt Life, LLC is operated as an operating subsidiary of Delta Apparel, Inc., where it has been managed since 2011. The flagship Salt Life retail store, which opened in Jacksonville Beach, Florida in 2012, serves as a vision for retail customers to see product placements they can utilize in their stores and across multiple platforms. Salt Life's corporate office is located in Columbus, GA and their distribution center was recently relocated to Fayetteville, NC. Numerous professional athletes and sportsmen have an alliance with the brand in cross-marketing partnerships. (http://www.saltlife.com/athletes/)

About Delta Apparel, Inc.

Delta Apparel, Inc., along with its operating subsidiaries, M. J. Soffe, LLC, Junkfood Clothing Company and Art Gun, LLC, is an international design, marketing, manufacturing and sourcing company that features a diverse portfolio of lifestyle basic and branded activewear apparel and headwear. The Company specializes in selling casual and athletic products across distribution tiers, including specialty stores, boutiques, department stores, mid-tier and mass chains, college bookstores and the U.S. military. The Company’s products are made available direct-to-consumer on its websites at Soffe, Junk Food Clothing, Salt Life and Delta Apparel. The Company's operations are located throughout the United States, Honduras, El Salvador and Mexico, and it employs approximately 7,000 people worldwide. Additional information about the Company is available here.

 

SALT LIFE TAPS COUNTRY SUPERSTAR JAKE OWEN AS TEAM MEMBER FOR THE LEADING LIFESTYLE BRAND

Partnership To Include Jake Owen Tour, Sponsorship Presence,a Jake Owen Signature Line and much more

Announcement made today on Salt Life’s YouTube Channel

NASHVILLE, Tenn. (August 19, 2015) – Salt Life, one of today’s leading lifestyle brands, announced today via the Salt Life TV YouTube channel that country superstar Jake Owen is the brand’s newest team member. He joins professional fishermen, divers and surfers in promoting the brand through various sponsorships and events. Salt Life will be one of Owen’s tour sponsors, as well, commencing design on a Jake Owen signature collection with the brand. Watch the video here.

Salt Life President Jeff Stillwell states, “We are excited to welcome Jake to our team here at Salt Life. We have a number of tremendous athletes on our team and thought it was time to add some music to it as well. Music is the ultimate connector, especially with the Salt Life lifestyle. Jake’s music exemplifies our brand and we look forward to a very successful relationship with him.”

“I have been a fan of what the brand has to offer for quite a while. It compliments the life I live,” says Jake Owen. “I grew up on the water in Vero Beach, Florida and if I am not on stage you can usually find me on the water." “I am a big clothing guy and I do enjoy getting dressed up,” he continues. “I have to say I am most comfortable in board shorts, T-shirts and some flip-flops. The Salt Life relationship is a natural extension of who I am and I am really looking forward to working on the design of my collection and getting to know some of the other team members. I am a fan of a lot of them already.”

Jake Owen’s music resonates the lifestyle. It is authentic and truthful and that echoes that Salt Life brand. With such stand out #1 hits as “Beachin’,” “Barefoot Blue Jean Night,” and his current Top 20-and-rising single “Real Life,” the sentiments and lifestyle are parallel with Salt Life and this is what makes the relationship so symbiotic.

Salt Life will have a visible footprint during Jake Owen tour dates across the US, as well as offer special promotions for consumers at various stops. The goal is to have a seamless cross-promotional relationship across all platforms for both brands. Salt Life Director of Marketing and Team Manager Larry Laska says, “Our relationship with Jake Owen is one that we plan to grow year after year. Jake will be a visible part of our marketing campaigns along with our supreme athletes at various sporting events, as well as across all of our retail and social media platforms. We are going to have a great time broadening our reach with such a genuine talent such as Jake.”

Please visit www.saltlife.com and http://www.jakeowen.net/ splash for tour dates and much more.

About Jake Owen:

Jake Owen ascended to stardom with five #1 smashes - the 2X PLATINUM anthem “Barefoot Blue Jean Night,” PLATINUM-certified hits “Beachin’,” “Anywhere with You,” “Alone with You,” “The One That Got Away” and the critically acclaimed “What We Ain’t Got.” Hailed as “infectious” by Entertainment Weekly, Owen’s new summer anthem “Real Life” is the first single from his upcoming album on RCA Nashville. Marking his fifth studio project, the album follows DAYS OF GOLD and the GOLD-certified, chart-topping BAREFOOT BLUE JEAN NIGHT, which has sold well over 5 million tracks to date. Previously taking home ACA and ACM Awards, the Vero Beach, FL native has earned GRAMMY and TEEN CHOICE Awards nominations. Known for his thrilling performances and laid-back style of country, he is currently on the road with Kenny Chesney’s 2015 THE BIG REVIVAL Tour.

About Salt Life:

Salt Life is an authentic, aspirational and lifestyle brand that embraces those who love the ocean and everything associated with living the “Salt Life”. Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, the Salt Life brand has widespread appeal with ocean enthusiasts worldwide. From fishing, diving and surfing, to beach fun and sun-soaked relaxation, the Salt Life brand says, “I live the Salt Life”. From its first merchandise offerings in 2006, Salt Life has grown to more than $30 million in annual sales, with distribution in surf shops, specialty stores, department stores and sporting goods retailers.

Salt Life, LLC is operated as an operating subsidiary of Delta Apparel, Inc., where it has been managed under a license agreement since 2011. The flagship Salt Life retail store, which opened in Jacksonville Beach, Florida in 2012, serves as a vision for retail customers to see product placements they can utilize in their stores and across multiple platforms. Salt Life's corporate office is located in Columbus, GA and their distribution center was recently relocated to Fayetteville, NC. Numerous professional athletes and sportsmen have an alliance with the brand in cross-marketing partnerships. (http://www.saltlife.com/athletes/)

About Delta Apparel, Inc.

Delta Apparel, Inc., along with its operating subsidiaries, M. J. Soffe, LLC, Junkfood Clothing Company, To The Game, LLC and Art Gun, LLC, is an international design, marketing, manufacturing, and sourcing company that features a diverse portfolio of lifestyle basic and branded activewear apparel and headwear. The Company specializes in selling casual and athletic products across distribution tiers, including specialty stores, boutiques, department stores, mid-tier and mass chains, college bookstores and the U.S. military. The Company’s products are made available direct-to-consumer on its websites at Soffe, Junk Food Clothing, Salt Life and Delta Apparel. The Company's operations are located throughout the United States, Honduras, El Salvador, and Mexico, and it employs approximately 7,000 peopleworldwide. Additional information about the Company is available here.

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MEDIA CONTACT: Jules Wortman Wortman Works Media & Marketing jwortman@wortmanworks.com 615.260.9985

PACIFIC PADDLE GAMES ANNOUNCES $55,000 PRIZE PURSE

Largest Prize Purse in SUP Possible Thanks to Presenting Sponsor Salt Life and Supporting Sponsors OluKai, GoPro and West Marine SAN CLEMENTE, Calif., July 27, 2015SUP magazine is pleased to announce the inaugural 2015 Pacific Paddle Games presented by Salt Life will offer a groundbreaking $55,000 prize purse. The richest prize money ever offered in the sport of SUP racing is possible thanks to the generous support of presenting sponsor Salt Life, as well as supporting sponsors OluKai, GoPro and West Marine. The Pacific Paddle Games, which will be held on October 10-11 at Doheny State Beach, a California State Park, in Dana Point, is destined to be the world’s preeminent SUP race and draw all of the top racers to Southern California.

“We are thrilled to be a sponsor of this year’s Pacific Paddle Games that will feature the top elite athletes in the field,” says Salt Life President Jeff Stillwell. “Watching this sport grow as it has over the past few years plays right into what our brand is all about.”

The Pacific Paddle Games will draw racers from around the globe for an exciting weekend of innovative surf race formats and big prizes. But there will be something for everyone, with divisions for open, junior and advanced paddlers.

The Pacific Paddle Games festival area will feature the West Marine Demo Zone, the largest SUP demo area in the country, offering opportunities to trial SUP boards and gear, learn tips and tricks from the pros, and meet your favorite athletes in a fun and festive atmosphere for the whole family.

The 2015 Pacific Paddle Games wouldn’t be possible without the generous support of our sponsors and partners.  Big thanks to Salt Life, OluKai, GoPro, West Marine and California State Parks.

Stay tuned to PacificPaddleGames.com for more information on courses, athletes, registration and more, coming soon. #PPG2015

 

ABOUT SALT LIFE

Salt Life is an authentic, aspirational and lifestyle brand that embraces those who love the ocean and everything associated with living the “Salt Life”. Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, the Salt Life brand has widespread appeal with ocean enthusiasts worldwide. From fishing, diving and surfing, to beach fun and sun-soaked relaxation, the Salt Life brand says “I live the Salt Life”. From its first merchandise offerings in 2006, Salt Life has grown to more than $30 million in annual sales, with distribution in surf shops, specialty stores, department stores and sporting goods retailers. Saltlife.com

 

ABOUT SUP MAGAZINE SUP magazine is part of The Enthusiast Network (TEN) and is the leading multi-media publication in the standup paddling world. With a progressive, approachable style, SUP strives to push readers off the couch and onto the water. By blending engaging print and destination features, gear coverage and in-depth instructional pieces with in-house video and event write-ups on SUPthemag.com, SUP magazine is enhancing your view of the sport, all while getting you into the game. For more information, please visit SUPthemag.com.

 

ABOUT TEN: THE ENTHUSIAST NETWORK TEN: The Enthusiast Network is the world’s premier network of enthusiast brands, such as MOTOR TREND, AUTOMOBILE, HOT ROD, SURFER, TRANSWORLD SKATEBOARDING, and GRINDTV. With more than 50 publications, 60 websites, 50 events, 1,000 branded products, the world’s largest automotive VOD channel, and the world’s largest action/adventure sports media platform, TEN inspires enthusiasts to pursue their passions. For more information, visit enthusiastnetwork.com.