About Wortman Works

The leadership team at Wortman Works represents the best in the business with several decades worth of entertainment, publicity and event experience. What began as a music PR firm has evolved into a multi-faceted entertainment management, branding, consulting, PR and event powerhouse. 

 
 
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Jules Wortman, Owner/CEO

Jules Wortman serves as President and Owner of Wortman Works Media & Marketing based in Nashville, Tennessee. Wortman is a veteran public relations and marketing strategist who has developed a number of national campaigns for record labels, brands, developments, authors, music, sports entertainment, special events and many others.

She has led the PR and Artist Development departments at major record labels, including Warner Bros. Records, MCA and Atlantic Records, as well as a top professional wrestling organization seen in over 100 countries each week on various networks.

As an industry leader, Wortman has served on the board of the Country Music Association (CMA) and has been an active member of Leadership Music, Academy of Country Music, The CMA, and Greater Gallatin. She serves on the Boards of the T.J. Martell Foundation, Leadership Middle Tennessee, Gallatin Chamber of Commerce and Sumner Teen Center; and is a member of the 2010 Leadership Middle Tennessee class, the 2009 Leadership Sumner program and the 1995 Leadership Music class. She also served the Leadership Music class as a program and logistics chair in 1996, as well as having a lead role in the organization’s 10th Anniversary celebration in 2000.

Her clients include or have included lifestyle brands Salt Life and Redneck Riviera, Chevrolet, Country Music Television (CMT), Warner Bros. Records, SouthStar Developers, TNA Entertainment, Third Day, Red Light Management, Big Kenny,Big & Rich, Kid Rock, The GMA Dove Awards, The ACA Awards on Fox TV, Capitol Records, Sony Music, Time Life Music, Tim McGraw, Faith Hill, Blake Shelton, Deana Carter, Billy Ray Cyrus, The Charlie Daniels Band and many others.

Jules Wortman is a recognized expert in her field, often serving as an expert voice in the media, having been profiled on GAC, CNN and other outlets as an authority on the entertainment space and media relations.

Wortman is also an adjunct professor at Belmont University and an avid tennis player and kayaker. In her spare time, she enjoys writing, painting and interior design.

A southern Indiana native, Conner McKiever graduated from Indiana University with a B.A. in arts management including a minor in music with a focus in graphic design. In 2017 she moved from Louisville, KY to pursue a music business career in Nashville, TN and is very excited to be joining the Wortman Works team!

Conner found her passion for music at a very young age listening to Third Eye Blind, Counting Crows, Blink 182 and Five For Fighting in her dad’s 1997 Sonoma. In recent years, she’s expressed this passion through involvement with Business Careers in Entertainment Club, WIUX’s Culture Shock Music Festival, Pollstar Live!, CMA Fest and pr/marketing for independent bands like The Rachel Timberlake Band, Luke Powers and A Day Late. She has also been involved with several nonprofit organizations like The Heimerdinger Foundation, Meals 4 Health & Healing and Blessings in a Backpack.

In her spare time, Conner enjoys attending concerts in Nashville, watching a Nashville Soccer Club game, traveling and checking out new restaurants with friends.

 
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Melissa Mathews, Publicist

Melissa Mathews began her PR career in the early 90s at Music Row premiere firm Evelyn Shriver Public Relations. At the time ESPR represented the biggest names in country music such as Randy Travis, Alan Jackson, George Jones, Tammy Wynette, Willie Nelson, Trisha Yearwood, Exile and Emmylou Harris among others.  After several years, Mathews went in house with a Texas based multi-platinum artist for 17 years where she had day-to-day involvement with the act’s major record label activities that included developing and implementing album launches, follow through of media campaigns, set ups of video and photo shoots, and too many red carpets to count. Mathews worked closely with numerous sponsorship deals that included Mossy Oak, The Nashville Network, Wrangler, Justin Boots, Ranger Boats, Kroger and Dr. Pepper.  Today, she greatly enjoys that her PR work with Wortman Works has broadened to more diverse musical projects, along with non-profits and national brands.

Mathews is on the Art for Animals planning board for Pet Community Center and is a volunteer in the children’s department at Church of the City in Franklin, TN.She and husband Gil Grand stay busy with fostering dogs for Metro Animal Care & Control and Big Fluffy Dogs Rescue.They have four amazing children and one exceptionally handsome grandson.

 
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Conner McKiever, Publicist

A southern Indiana native, Conner McKiever graduated from Indiana University with a B.A. in arts management including a minor in music with a focus in graphic design. In 2017 she moved from Louisville, KY to pursue a music business career in Nashville, TN and is very excited to be joining the Wortman Works team!

Conner found her passion for music at a very young age listening to Third Eye Blind, Counting Crows, Blink 182 and Five For Fighting in her dad’s 1997 Sonoma. In recent years, she’s expressed this passion through involvement with Business Careers in Entertainment Club, WIUX’s Culture Shock Music Festival, Pollstar Live!, CMA Fest and pr/marketing for independent bands like The Rachel Timberlake Band, Luke Powers and A Day Late. She has also been involved with several nonprofit organizations like The Heimerdinger Foundation, Meals 4 Health & Healing and Blessings in a Backpack.

In her spare time, Conner enjoys attending concerts in Nashville, watching a Nashville Soccer Club game, traveling and checking out new restaurants with friends.

 
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Ashley Smith, Partner in Sponsorship/Branding

With 25 years in the entertainment and sports industries, Ashley Smith is a seasoned marketing executive and powerful relationship cultivator. She is the owner of GSD Advisory, a marketing advising and strategy company which specializes in developing brand strategies, promotional concepts, talent/influencer programs, digital content concepts and much more.

As an industry leader, she produced highly successful campaigns as Senior Director of Management and Marketing for major companies, including ESPN and Turner Broadcasting at TNT and TBS. Ashley also worked at Left Bank Organization as Head of Publicity and New Era Management (now Red Mountain Entertainment) in Birmingham, Alabama where she began her career spearheading PR strategies and tour marketing for several leading artists.

Her clients include or have included networks like SEC Network, College Football Playoff, NBA Finals, SportsCenter, X Games, Winter X Games, The Bee Gees, Blondie, The Cranberries, Meat Loaf, Mötley Crüe, YES, Brother Cane, Gravy, Catfish Jenkins and many more.