Custom APP is available for Apple and Android users

NASHVILLE, Tenn. (January 13, 2016) – Stylist On Call, Nashville launches today in Metro Nashville providing clients professional and affordable hair and makeup services that come straight to the client. Anchored by a team of professional stylists, the “glam on demand” team visits clients at their home, office, hotel, event or wherever needed. To learn more about the service, please visit or download the free app for convenient bookings.

Owner Jules Wortman has worked in the entertainment industry for many years and understands the need in Nashville for such a service. “Glam isn’t just for the celebrities, it is something we all can use,” states Wortman. “Nashville is one of the hottest cities today. Not only do we have numerous awards shows, galas, weddings and many other opportunities to get glamorous, we have a record number of wedding parties coming to town for bachelorette parties, as well as executives needing services for that big presentation or for a romantic anniversary dinner. As of today, Nashville can offer this mobile beauty service to everyone,” she continues.

Stylist on Call, Nashville is proud to have an elite group of stylists ready to provide their services, including celebrity stylist Debbie Dover Hall, who will serve as the company's exclusive style director. Stylist On Call, Nashville offers services in Nashville and the surrounding communities, including Bellevue, Brentwood, Franklin, Hendersonville, Hermitage, Mount Juliet, and more.

Similar business models are thriving in other cities, and we are proud to be the first to bring on-demand beauty services to Nashville. To book an appointment, visit the website or download the free app, available for Apple and Android users. The booking process is simple; clients select their preferred appointment date, time and location and make a secure online payment. A stylist will then contact the client to confirm the appointment. Same-day appointments are accepted, making this the perfect option for every occasion from date nights to bachelorette parties. The website and app include all information regarding booking, as well as a style gallery and images of our stylists’ previous work.

For further information, please contact Wortman Works Media & Marketing at 615.431.5059 or visit

Lisa Chader Named Principal, Wortman Works Media & Marketing

Public relations and media veteran Lisa Chader joins colleague Jules Wortman in the role of Principal at Wortman Works Media & Marketing, it was announced today by Wortman, president of Wortman Works. Effective immediately, Chader is charged with client branding, communications and business development for new and existing Wortman Works clients, including country music/lifestyle brand, Rare Country.   President Jules Wortman states, “Lisa Chader is one of the sharpest and most respected public relations strategists I have had the pleasure to work with throughout my career. We are thrilled to bring her insights and energy into the firm at this very pivotal time in the industry.”

  Chader joins Wortman after an almost two year stint as Executive Vice President at PR agency, NPG. While at NPG, Chader worked with a wide variety of entertainment and hospitality clients including AT&T, BMI, City Winery, CMT, dick clark productions, NCAA Women’s Final Four, Wild West Comedy Festival and more.

  Prior to joining NPG, Chader served as Senior Vice President of Corporate Communications for CMT in Nashville. During her nine-year tenure, she was responsible for creating and executing all network and program publicity strategies for original series, live music events, benefit concerts, specials and corporate strategy across all CMT brands. She spearheaded publicity for the CMT Music Awards and all CMT concerts.

  Chader joins the existing Wortman Works team led by Wortman, and including Elyse Wiser, Account Executive; and Jake Wheat, Social Media Coordinator. Wortman Works is currently engaged on a variety of projects including management on such clients as Grammy-nominated bluegrass band, The SteelDrivers, Deana Carter, and Taylor Brashears; as well as PR and marketing for Salt Life, the Dove Awards, eOne Entertainment Nashville, Redneck Riveria and more.

  Lisa Chader has over 20 years of publicity experience, having worked for TBS in Atlanta; Comedy Central and MTV Networks in Los Angeles; and CMT in Nashville. Chader is a native of Atlanta and a graduate of Florida State University. She is a graduate of the Betsy Magness Leadership Institute via Women in Cable and Telecommunications (WICT) and is a past member of the Academy of Television Arts and Sciences, the Southern Foodways Alliance, the Academy of Country Music, and the Americana Music Association. She is currently a member of the Country Music Association and an alumnus of Leadership Music’s Class of 2009.

The Education of Public Relations (You say you want in?)

“PR is a great occupation,” says Jules Wortman. “It’s a fundamental and very important part of a team, whether you’re working in a hospital, an auto dealer or on Music Row, Hollywood or the White House. It’s a key component to the success or failure of any company.” In a field as popular as PR, she says the easiest way to stand out in the pack is to want it for the right reasons. “Everyone thinks they can do this,” she says. “And so many of them want to be the star. That’s the whole point: We’re not the star.”

Often, those who want to be in PR have a misconception about the industry. After years of watching glamorous publicists stroll through parties in their Louboutins onscreen, they assume the life of a PR professional is a cushy one.

The reality is that starting PR salaries do not buy Louboutins. “It takes a long time to make money. The nature of the industry is that you’re not going to make a lot starting out, you have to work your way up. It stinks in a way, but it can weed out the people who really want it and who love it from the people who are doing it for the wrong reasons.”

And those who want it need to be ready to work for it. “It’s a great, great career choice—if you like long hours, you like to be creative and you know how to write. You have to know how to do the things a PR person is required to do. A lot of people want to be in PR because of the glitz and the glam, but no one thinks about sending the photos after an event, or making edits to a press release…all the stuff that goes into being Samantha on Sex and the City.”

Wortman is quick to remind PR newbies of the industry’s grittier aspects. “One of the first things I tell young PR people: You can wear high heels to the first event, but you’ll never wear them again,” she says. “We’ve all been there—going home with numb toes after an event, tripping and falling on the red carpet. I always say carry flats or flip flops even if you wear heels.” This is just one of the rules you learn quickly, but is an anology to the entire scope of being a PR professional.

She also advises up-and-comers to brush up on their skills. “You should have a book of etiquette and an AP Style book as part of your library. Those two things are essential,” she says. “I’ve had lessons with my clients; how to order, which fork to use. There’s all kinds of things PR does behind the scenes that people don’t have any clue about. The phone call at 2 in the morning, ‘Hey I’m in jail.’ or ‘I just cancelled a concert because I’m mad at the promoter.’ You have to keep yourself calm and not look like you’re freaking out in front of your client, devise a plan and get back to them. To handle these things requires a gift that either you innately have or you acquire.”

Wortman says gaining experience in different PR environments can help aspiring PR professionals find their path.

“It’s important that college students intern at different types of PR firms,” she says. “Don’t do just one internship in one particular field because there are different approaches to each area of PR. Corporate communications is different than working for an independent PR firm. Where you might wear a suit or a nice outfit to one, you can wear a t-shirt and flip flops to another. You need to experience different cultures to see what works for you.”

She says that great PR professionals are the ones who thrive on the unpredictability of the field. “Every day is different. Every day is exciting. Every day is a new challenge,” she says. “It’s not a 9 to 5 job, and if you thought it would be then someone told you wrong. It’s challenging, and the challenges are great. It’s a unique and exciting job with a lot of hard work and a lot of juggling. I love it.”

Maintaining The Message In The Evolution of Communications

With 25 years of PR experience, she has seen the industry grow and change firsthand. From her early days on Music Row to the launch of Wortman Works, she has had a front row seat for the evolution of the industry. “The art of PR has shifted. It’s always been an art to what we do, but the art has become a lot more colorful than it was.” Literally. “My employees found some old notebooks of mine that were black and white photos Xeroxed onto a page and a list of all the outlets I sent the photos to. That was how we did it,” she says. “It would take two days to get pictures from the photographer, then you would fold the paper over them with the cut line. Then you’d send it out to the outlets and write each down, then write down who you followed up with. Whereas those pictures might not show up for two weeks 25 years ago, they’re showing up in five minutes today.”

She says that immediacy is one of the biggest changes in the field of public relations, and that sometimes it can cause PR professionals to lose sight of the bigger picture.

“I see a lot of people that don’t have any strategy and just shoot from this hip,” she says. “Strategy is key. Of course you’re going to have things come up at the last minute—there might be a flood and you decide to do a flood relief concert, whatever the case may be—but an overall PR strategy is the best way to be prepared.”

A big part of the shift in PR is due to the domination of social media. “Usually news isn’t broken in long lead publications because it’s too late,” she explains. “Every celebrity is posting on social media, and sometimes, if you’re not holding the client’s hand, you might get the news when the public does—just because they’re so excited about something and they’re not thinking ahead and you’re not there to reign it in. That’s the worst case scenario in the PR world because you want to be the one in charge of controlling the message, but in today’s world the consumer has gotten so close to the client. Celebrities, CEOs of major corporations; everyone wants to be interfacing directly with their consumer. That’s where strategy sometimes goes out the window, but you have to realize strategy really is a key component to building your brand overall.

“Leaks need to be planned leaks because you’re building a tease to a bigger reveal. But when the leak gets out incorrectly, your team is either scrambling to massage the message that might have been disrupted or figure out the next steps to save the strategy.”

Another change: PR has become more than just public relations. “PR is shifting. It’s becoming more marketing/branding platforms. I named my company Wortman Works Media and Marketing because I do more than PR, but my background is PR. I majored in PR. I’ve run major PR departments. But the way my company works, I’m a big picture overarching PR strategist, and I don’t just do publicity to get ink. I’m trying to build brands. A lot of companies are dropping PR from their names, they’re merging with marketing departments and social media. They’re retooling their faculties. They’re renaming it. There’s crisis communications, there’s strategy, there’s movie campaigns and album campaigns, but it all boils down to a focused message. If you don’t have that, no one is going to pay attention.