Salt Life Partners with the American Red Cross for Bahamas Hurricane Relief Tee

Salt Life Partners with the American Red Cross for Bahamas Hurricane Relief Tee

Salt Life, one of today’s leading active lifestyle brands, has partnered with the American Red Cross for a one-of-a-kind t-shirt project benefitting the relief efforts for the Bahamas in the wake of Hurricane Dorian's destruction. The Bahama's Dawn short sleeve t-shirt is made from 100% preshrunk cotton for durability and a comfortable fit. It is also machine washable for easy care. Your donation enables the American Red Cross to respond to and help people recover from this disaster.

Salt Life presents the 2019 Carolina Pro-Am in Wrightsville Beach, North Carolina, April 20-21, 2019

Salt Life presents the 2019 Carolina Pro-Am in Wrightsville Beach, North Carolina, April 20-21, 2019

Salt Life, one of today’s leading lifestyle apparel brands, in conjunction with South End Surf Shop, proudly announces the Salt Life Carolina Pro-Am to be held on April 20-21, 2019, at Wrightsville Beach, North Carolina. The fifth annual Stand Up Paddle (SUP) Surf contest brings together the world’s best professional and top amateur SUP surfers in North Carolina and will serve as an APP World Tour Qualifying event promoted by the World Paddle Association (WPA).

Salt Life Team Competes For Isa World Standup Paddle Championship In Wanning, China Nov. 23 - Dec. 2

Salt Life Team Competes For Isa World Standup Paddle Championship In Wanning, China Nov. 23 - Dec. 2

COLUMBUS, GA. (Nov. 23, 2018) – Salt Life, one of today’s leading ocean-centric and active lifestyle brands, is proud to announce that three members of Team Salt Life have qualified for the ISA World Standup Paddle Championship in Wanning, China taking place November 23 - December 2. April Zilg, Emmy Merrill and Connor Baxter will be representing Team USA in the event, which is anticipated to be one of the qualifying games for the 2020 Summer Olympics if SUP is added as a sport. Team Salt Life is an elite group of athletes that embody the Salt Life brand. Learn more about Team Salt Life here and on Salt Life's YouTube channel.

Salt Life To Expand Footprint With Grand Opening Of  Salt Life On October 12, 2018  At The Tampa Premium Outlet

Salt Life To Expand Footprint With Grand Opening Of  Salt Life On October 12, 2018  At The Tampa Premium Outlet

At the Grand Opening, SALT LIFE will be offering up to 30% off almost every item the popular brand offers and there will be free offerings to the first 100 customers in line, plus hourly give-aways of Tervis tumblers.

For more information on this growing lifestyle brand, please visit www.saltlife.com

SALT LIFE TO EXPAND FOOTPRINT WITH GRAND OPENING OF SALT LIFE ON OCTOBER 12, 2018 AT THE TAMPA PREMIUM OUTLET

SALT LIFE TO EXPAND FOOTPRINT WITH GRAND OPENING OF  SALT LIFE ON OCTOBER 12, 2018  AT THE TAMPA PREMIUM OUTLET

At the Grand Opening, SALT LIFE will be offering up to 30% off almost every item the popular brand offers and there will be free offerings to the first 100 customers in line, plus hourly give-aways of Tervis tumblers.

For more information on this growing lifestyle brand, please visit www.saltlife.com

DAY TWO RESULTS FOR THE 2018 PACIFIC PADDLE BOARD GAMES PRESENTED BY SALT LIFE

DAY TWO RESULTS FOR THE 2018 PACIFIC PADDLE BOARD GAMES PRESENTED BY SALT LIFE

DANA POINT, Calif. (October 8, 2018) — Day Two of the 2018 Pacific Paddle Games presented by Salt Life lived up to its billing as the biggest event in SUP with a Finals Day filled with historic victories, thrilling surf-zone races and quintessential Southern California sunshine and south swell. After the drama of Saturday’s Distance Race and Pro Men’s and Women’s Qualifying Heats, paddlers and fans alike eagerly awaited a Finals reckoning split into a pair of Pro showdowns featuring the deepest field of paddlers ever assembled.  All the exciting details are HERE.  

DAY ONE RESULTS FOR THE 2017 PACIFIC PADDLE BOARD GAMES PRESENTED BY SALT LIFE OFF TO A GREAT START

DAY ONE RESULTS FOR THE 2017 PACIFIC PADDLE BOARD GAMES PRESENTED BY SALT LIFE OFF TO A GREAT START

DANA POINT, Calif. (October 7, 2018) — The 2018 Pacific Paddle Games presented by Salt Life kicked off Saturday, October 6 in Dana Point, California. Day One action is off to a great start as world renown pros take the waves at Doheny State Park.  Tune in today to watch the races live HERE.  Check out the live stream on SUPTHEMAG's Facebook page  HERE.  

Salt Life Showing Spring 2019 Product Line At Orlando Surf Expo September 6-8, 2018

Salt Life Showing Spring 2019 Product Line At Orlando Surf Expo September 6-8, 2018

COLUMBUS, Ga. (September 6, 2018) – Leading lifestyle brand Salt Life will introduce its Spring 2019 product line at Surf Expo in Orlando, September 6-8, with special appearances by Salt Life team members, including Cheyenne Lee, Erica Meichtry, Bri Andrassy, Luiza Barros, Jimmy Nelson, Peter Miller, Cameron Kirkconnell and Don Dingman. Surf Expo will be held at the Orange County Convention Center. You can find Salt Life in Booth 2436 in the Bluewater section. For more information, visit www.surfexpo.com.

Salt Life’s New Ladies Swimwear Line Earns Rave Reviews At Miami Swim Week Debut 

Salt Life’s New Ladies Swimwear Line Earns Rave Reviews At Miami Swim Week Debut 

COLUMBUS, Ga. (August 15, 2018) - Salt Life introduced its first-ever ladies swimwear line at Miami Swim Week last month, eliciting a positive response from retailers and media alike. The rapidly expanding lifestyle brand partnered with SwimUSA on the line, which was created with both style and function in mind. Each piece is carefully designed to fit and flatter while offering support and durability for any type of activity. To view a selection of the new line check out the gallery here

     Salt Life To Debut Ladies Swimwear Line At Swimshow 2018 In Miami This July

     Salt Life To Debut Ladies Swimwear Line At Swimshow 2018 In Miami This July

COLUMBUS, GA (May 31, 2018) – Salt Life, one of today’s leading lifestyle brands, announces a partnership with SwimUSA for the brand’s first-ever ladies’ swimwear line. The  Spring 2019 line will debut at the preeminent 36th Annual SwimShow scheduled for July 14-17 in Miami, Florida.  The new line joins Salt Life’s popular men’s swimwear, ladies’, men’s and children’s apparel, and headwear lines, as well as the signature Salt Life optics line. For further information visit Salt Life.

World Paddle Association And Salt Life Present The 2018 Salt Life Columbus Cup In Columbus, Georgia, May 5-6, 2018 

World Paddle Association And Salt Life Present The 2018 Salt Life Columbus Cup In Columbus, Georgia, May 5-6, 2018 

 Salt Life, one of today’s leading lifestyle apparel brands, in conjunction with the World Paddle Association (WPA) and Uptown Columbus RiverFest, will host the 2018 Salt Life Columbus Cup on May 5-6, 2018, in Columbus, Georgia. The event will take place on the Chattahoochee River (90 miles south of Atlanta) three blocks from downtown Columbus. The paddle race will be part of the Columbus RiverFest, also presented by Salt Life, which brings together the local community to celebrate water activities and safety with three days of food, drink vendors and bands at the event site. Visit www.uptowncolumbusga.com for more details.

Salt Life Renews Contract With Nascar Driver Blake Koch As The Lifestyle Brand Celebrates 15th Anniversary

Salt Life Renews Contract With Nascar Driver Blake Koch As The Lifestyle Brand Celebrates 15th Anniversary

NASHVILLE, Tenn. (February 12, 2018) - Lifestyle brand Salt Life renewed its contract with longtime team member Blake Koch, a NASCAR driver and avid outdoorsman who has represented the brand for over a decade. Team Salt Life is an elite group of athletes that share a love of the outdoors and represent the best in fishing, diving, surfing and more. Other Salt Life team members include SUP prodigy Connor Baxter, surfing legend Mickey Munoz, underwater photographer Shawn Jackson, fishing pro Luiza Barros and more. For more information, visit www.saltlife.com/athletes.

Salt Life Opening Newest Location In Daytona Beach

Salt Life Opening Newest Location In Daytona Beach

DAYTONA BEACH, Fla. (October 24, 2017) – Lifestyle brand Salt Life is set to open their newest retail store in Daytona Beach, Florida, this weekend. Since opening the flagship store in Jacksonville, Florida, the brand has experienced tremendous growth with new stores in San Clemente and Huntington Beach, California, and Columbus, Georgia. The grand opening of the store at 1100 Cornerstone Blvd. in Daytona Beach will be October 27 through October 29.