Public relations and media veteran Lisa Chader joins colleague Jules Wortman in the role of Principal at Wortman Works Media & Marketing, it was announced today by Wortman, president of Wortman Works. Effective immediately, Chader is charged with client branding, communications and business development for new and existing Wortman Works clients, including country music/lifestyle brand, Rare Country. President Jules Wortman states, “Lisa Chader is one of the sharpest and most respected public relations strategists I have had the pleasure to work with throughout my career. We are thrilled to bring her insights and energy into the firm at this very pivotal time in the industry.”
Chader joins Wortman after an almost two year stint as Executive Vice President at PR agency, NPG. While at NPG, Chader worked with a wide variety of entertainment and hospitality clients including AT&T, BMI, City Winery, CMT, dick clark productions, NCAA Women’s Final Four, Wild West Comedy Festival and more.
Prior to joining NPG, Chader served as Senior Vice President of Corporate Communications for CMT in Nashville. During her nine-year tenure, she was responsible for creating and executing all network and program publicity strategies for original series, live music events, benefit concerts, specials and corporate strategy across all CMT brands. She spearheaded publicity for the CMT Music Awards and all CMT concerts.
Chader joins the existing Wortman Works team led by Wortman, and including Elyse Wiser, Account Executive; and Jake Wheat, Social Media Coordinator. Wortman Works is currently engaged on a variety of projects including management on such clients as Grammy-nominated bluegrass band, The SteelDrivers, Deana Carter, and Taylor Brashears; as well as PR and marketing for Salt Life, the Dove Awards, eOne Entertainment Nashville, Redneck Riveria and more.
Lisa Chader has over 20 years of publicity experience, having worked for TBS in Atlanta; Comedy Central and MTV Networks in Los Angeles; and CMT in Nashville. Chader is a native of Atlanta and a graduate of Florida State University. She is a graduate of the Betsy Magness Leadership Institute via Women in Cable and Telecommunications (WICT) and is a past member of the Academy of Television Arts and Sciences, the Southern Foodways Alliance, the Academy of Country Music, and the Americana Music Association. She is currently a member of the Country Music Association and an alumnus of Leadership Music’s Class of 2009.