DANA POINT, Calif. (October 8, 2018) — Day Two of the 2018 Pacific Paddle Games presented by Salt Life lived up to its billing as the biggest event in SUP with a Finals Day filled with historic victories, thrilling surf-zone races and quintessential Southern California sunshine and south swell. After the drama of Saturday’s Distance Race and Pro Men’s and Women’s Qualifying Heats, paddlers and fans alike eagerly awaited a Finals reckoning split into a pair of Pro showdowns featuring the deepest field of paddlers ever assembled. All the exciting details are HERE.
About Salt Life:
Salt Life is an authentic, aspirational and lifestyle brand that embraces those who love the ocean and everything associated with living the “Salt Life.” Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, the Salt Life brand has widespread appeal with ocean enthusiasts worldwide. From fishing, diving and surfing, to beach fun and sun-soaked relaxation, the Salt Life brand says, “I live the Salt Life.” Numerous professional athletes, sportsmen and other ambassadors in the fishing, surfing, diving, rock, pop and country music worlds have an alliance with the brand through cross-marketing partnerships (https://www.saltlife.com/athletes/). Salt Life is the preferred lifestyle brand of outdoor and fishing legends like Peter Miller, Captain Jimmy Nelson, Luiza Barros, Captain Don Dingman, Erin Osborne and more. The brand is also visible in areas across the media, sports and popular culture landscapes, including music videos, national tour sponsorships, fishing and outdoors-related television shows, professional auto-racing events, the Netflix series “Bloodline,” and Salt Life’s popular YouTube channel.
From its first merchandise offerings in 2006, Salt Life has grown with distribution in surf shops, specialty stores, department stores and sporting goods retailers. Salt Life products are also available to consumers at www.saltlife.com and at Salt Life’s various branded retail stores, including recently opened locations in Huntington Beach, California, Columbus, Georgia, and Daytona Beach, Florida. The brand’s flagship store is located in Jacksonville Beach, Florida, where the term “Salt Life” was coined over 15 years ago. The Salt Life brand is committed to supporting conservation efforts by contributing to various organizations through Salt Life Gives Back. Learn more at https://www.saltlife.com/salt-life-gives-back.
About SUP magazine:
SUP magazine is part of The Enthusiast Network (TEN) and is the leading multi-media publication in the standup paddling world. With a progressive and approachable style, SUP strives to get readers out on the water, no matter what type of paddler they are. By blending engaging print and destination features, gear coverage and in-depth instructional pieces with in-house video and event coverage on SUPthemag.com, as well as executing the biggest events in the sport, SUP magazine gives readers the most comprehensive view of the sport in the industry, all while getting them out paddling. For more information, please visit SUPthemag.com.
About TEN: The Enthusiast Network:
TEN: The Enthusiast Network is the world’s premier transmedia network of enthusiast brands, such as MOTOR TREND, AUTOMOBILE, HOT ROD, SURFER, TRANSWORLD SKATEBOARDING, and GRINDTV. With more than 60 websites, 50 publications, 50 annual events, the Motor Trend OnDemand subscription video-on-demand service, as well as the world’s largest automotive and action/adventure sports media platforms, TEN inspires enthusiasts to pursue their passions. For more information, visit enthusiastnetwork.com.