Salt Life, one of today’s leading ocean-centric and active lifestyle brands, is proud to announce that veteran brand ambassador Blake Koch has returned full time to the NASCAR Xfinity series for JD Motorsports. Koch's number four car will be sponsored by an air filter subscription service founded by Koch called FilterTime.
As Koch recently shared with The Drive, “Johnny (with JD Motorsports) has given me an amazing opportunity to be back in the series and to also have my company, FilterTime, on the car. This is truly a dream come true. I started this company to eventually get me back in a seat, and it’s happening.”
In his racing career, Koch has participated in 213 Xfinity Series races, 10 of which resulted in top-10 finishes, five each in 2016 and 2017. His best finish to date in 2017 was a top 10 (No. 6) at Phoenix International Raceway.
Salt Life Director of Marketing, Larry Laska says, "Blake is a strong athlete on the Salt Life team and we look forward to watching him race in this series." When Koch is not at the racetrack, he's living the Salt Life wake surfing and fishing. As a race car driver, outdoorsman, Christian, and family man, he has created a major fan base in both the NASCAR community and outdoors market and will continue to do so for years to come.
About Salt Life:
Salt Life is an authentic and aspirational lifestyle brand that embraces those who love the ocean and everything associated with living the “Salt Life.” Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, the Salt Life brand has widespread appeal with ocean enthusiasts worldwide. From fishing, diving and surfing, to beach fun and sun-soaked relaxation, the Salt Life brand says, “I live the Salt Life.” Numerous professional athletes, sportsmen and other ambassadors in the fishing, surfing, diving, rock, pop and country music worlds have an alliance with the brand through cross-marketing partnerships. Learn more about Team Salt Life here. Salt Life is the preferred lifestyle brand of outdoor and fishing legends like Peter Miller, Captain Jimmy Nelson, Luiza Barros, Captain Don Dingman, Erin Osborne and more. The brand is also visible in areas across the media, sports and popular culture landscapes, including music videos, national tour sponsorships, fishing and outdoors-related television shows, professional auto-racing events, the Netflix series “Bloodline,” and Salt Life’s popular YouTube channel.
From its first merchandise offerings in 2006, Salt Life has grown with distribution in surf shops, specialty stores, department stores and sporting goods retailers. Salt Life products are also available to consumers at www.saltlife.com and at Salt Life’s various branded retail stores, including recently opened locations in Huntington Beach, California, Columbus, Georgia, Daytona Beach, Florida and Tampa, Florida. The brand’s flagship store is located in Jacksonville Beach, Florida, where the term “Salt Life” was coined over 15 years ago. The Salt Life brand is committed to supporting conservation efforts by contributing to various organizations through Salt Life Gives Back. Learn more here.
Salt Life, LLC is an operating subsidiary of Delta Apparel, Inc. (NYSE American: DLA). Salt Life's corporate office is located in Columbus, Georgia and its distribution center is located to Fayetteville, North Carolina.
About Delta Apparel, Inc.:
Delta Apparel, Inc., along with its operating subsidiaries, Salt Life, LLC, M. J. Soffe, LLC, and DTG2Go, LLC, is an international design, marketing, manufacturing, and sourcing company that features a diverse portfolio of core activewear and lifestyle apparel and related accessory products. The Company specializes in selling casual and athletic products through a variety of distribution channels and distribution tiers, including department stores, mid and mass channels, e-retailers, sporting goods and outdoor retailers, independent and specialty stores, and the U.S. military. The Company’s products are also made available direct-to-consumer at its branded retail stores and on its websites atwww.saltlife.com, www.coastapparel.com, www.soffe.com and www.deltaapparel.com. The Company’s operations are located throughout the United States, Honduras, El Salvador, and Mexico, and it employs approximately 7,700 people worldwide. Additional information about the Company is available at www.deltaapparelinc.com.