COLUMBUS, Ga. (September 6, 2018) – Leading lifestyle brand Salt Life will introduce its Spring 2019 product line at Surf Expo in Orlando, September 6-8, with special appearances by Salt Life team members, including Cheyenne Lee, Erica Meichtry, Bri Andrassy, Luiza Barros, Jimmy Nelson, Peter Miller, Cameron Kirkconnell and Don Dingman. Surf Expo will be held at the Orange County Convention Center. You can find Salt Life in Booth 2436 in the Bluewater section. For more information, visit www.surfexpo.com.
The Salt Life brand has seen tremendous growth this summer with the recent launch of Salt Life Lager and a new ladies' swimwear line. Salt Life's sunglasses line has also garnered attention with the support of fishing legend and Emmy-nominated television host Peter Miller, who wears Salt Life sunglasses on his award-winning fishing programs "Bass 2 Billfish" on NBC Sports and "Uncharted Waters" on the Discovery Channel. Miller joins fellow Salt Life team members Captain Jimmy Nelson, Luiza Barros, and others who "Sea Clearly" with Salt Life sunglasses. For more information about Team Salt Life, visitwww.saltlife.com/athletes.
About Salt Life:
Salt Life is an authentic, aspirational and lifestyle brand that embraces those who love the ocean and everything associated with living the “Salt Life.” Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, the Salt Life brand has widespread appeal with ocean enthusiasts worldwide. From fishing, diving and surfing, to beach fun and sun-soaked relaxation, the Salt Life brand says, “I live the Salt Life.” Numerous professional athletes, sportsmen and other ambassadors in the fishing, surfing, diving, rock, pop and country music worlds have an alliance with the brand through cross-marketing partnerships (https://www.saltlife.com/athletes/). The brand is visible in areas across the media, sports and popular culture landscapes, including music videos, national tour sponsorships, fishing and outdoors-related television shows, professional auto-racing events, the Netflix series “Bloodline,” and Salt Life’s popular YouTube channel. From its first merchandise offerings in 2006, Salt Life has grown with distribution in surf shops, specialty stores, department stores and sporting goods retailers. Salt Life products are also available to consumersatwww.saltlife.com and at Salt Life’s various branded retail stores, including recently opened locations in Huntington Beach, California, Columbus, Georgia, and Daytona Beach, Florida, and a new location to be opened in the Tampa Bay area. The brand’s flagship store is located in Jacksonville Beach, Florida, where the term “Salt Life” was coined over 15 years ago.
Salt Life, LLC is an operating subsidiary of Delta Apparel, Inc. (NYSE American: DLA). Salt Life's corporate office is located in Columbus, Georgia, and its distribution center is located in Fayetteville, North Carolina.
About Delta Apparel, Inc.:
Delta Apparel, Inc., along with its operating subsidiaries, M.J. Soffe, LLC, Salt Life, LLC and DTG2Go, LLC, is an international design, marketing, manufacturing, and sourcing company that features a diverse portfolio of lifestyle basic and branded activewear apparel, headwear and related accessories. The Company specializes in selling casual and athletic products across distribution tiers, including specialty stores, boutiques, department stores, mid-tier and mass chains, and the U.S. military. The Company’s products are made available direct-to-consumer on its websites at www.saltlife.com, www.soffe.com, www.coastapparel.comand www.deltaapparel.com. The Company's operations are located throughout the United States, Honduras, El Salvador, and Mexico, and it employs approximately 7,500 people worldwide. Additional information about the Company is available at www.deltaapparelinc.com.