FOR IMMEDIATE RELEASE:
SALT LIFE ANNOUNCES SURFERS KAI AND DAX MCPHILLIPS TO JOIN THE SALT LIFE TEAM
ELDEST SONS OF CURRENT SALT LIFE AMBASSADOR COLIN MCPHILLIPS ARE ALSO ASKED TO JOIN THE 2015 ROSTER
NASHVILLE, Tenn. (January 13, 2015) - Salt Life, one of today’s leading lifestyle brands, announces brothers Kai and Dax McPhillips as the two newest team members of the 2015 Roster of Salt Life Brand Ambassadors. Kai and Dax McPhillips are the eldest sons of 3x Long Board World Champion and professional surfer Colin McPhillips, who joined the Salt Life Team as a brand ambassador in 2013. Kai and Dax have grown up with the ocean as their playground and intend to continue to follow in the footsteps of their father and wear the Salt Life name proudly.
A Southern California native, 12-year-old Kai McPhillips is a competitive short boarder, longboarder, SUP surfer, and SUP racer. Extremely passionate about his short boarding endeavors, Kai often competes in prestigious Surfing America Prime events, as well as National Scholastic Surfing Association contests. Kai is also a strong force in the standup paddle world where he ranks in the top of his age group at infamous events such as The Battle of the Paddle.
Kai is also a proud member of the Shorecliffs Middle School surf team, representing his school in which he attends as a straight A student. Kai's passion for the ocean matches that of Salt Life's and the year ahead is sure to bring much travel and endless amounts of surfing, both fun and competitive.
10-year-old Dax McPhillips is also a native of Southern California where he quickly went from walking to surfing waves with his dad at San Onofre. In more recent years, Dax has been competing in the National Scholastic Surfing Association in the shortboard division, has made mulitiple finals and has been named one of the top ranked kids in both SUP surfing and SUP racing after winning several prominent events.
Dax has also recently discovered a love for fishing that has brought many adventures as well as a recent snag of a 30lb. yellowtail. Dax looks forward to wearing the Salt Life name as he prepares for an exciting year ahead full of contests, travel, and without a doubt, a lot of fun in the ocean.
Salt Life's team manager Larry Laska says he is proud to have a younger generation representing Salt Life and loves the passion Kai and Dax have for both the ocean and the sport of surfing.
"Colin has added a lot to our Salt Life team and we cannot wait to have Kai and Dax on board as well! They are both such natural athletes and we are excited for them to represent Salt Life and what it means to live the 'Salt Life.'"
Aside from their father being a positive influence in their professional endeavors, Kai and Dax McPhillips also have their uncle, legendary surfer Phil Edwards, to look up to. Edwards is the first to testify to their natural abilities and exciting futures ahead.
"Kai and Dax are amazing young watermen, having been exposed to surfing since Day 1. They continually impress me with their talent and enthusiasm for the sport. Best of all, they're always having fun -- that's important. Watching these guys grow is like watching destiny unfold. They're naturals."
Dax and Kai McPhillips will join Salt Life on their upcoming team trip to Mexico later this month.
About Salt Life:
Salt Life is an authentic, aspirational and lifestyle brand that embraces those who love the ocean and everything associated with living the "Salt Life". Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, the Salt Life brand has widespread appeal with ocean enthusiasts worldwide.
From the first Salt Life merchandise offerings in 2006, Salt Life has grown into an entire lifestyle collection centered on water sports and paying tribute to a cult brand following. Numerous professional athletes and sportsmen have an alliance with the brand in cross-marketing partnerships. At Salt Life, we are passionate about the ocean, just like you. We are fishermen, captains, dive masters, free divers, surfers, and spear fishermen with salt in our veins. We know what it's all about and it's what we love to do. From fishing, diving and surfing, to beach fun and sun-soaked relaxation, Salt Life says “I live the Salt Life.”
www.saltlife.com / @saltlife/ fb: www.facebook.com/saltlife
Wortman Works Media & Marketing
Wortman Works Media & Marketing
Editors Note: Click HERE to download Hi Res images of Kai and Dax McPhillips