Partnership To Include Jake Owen Tour, Sponsorship Presence,a Jake Owen Signature Line and much more
Announcement made today on Salt Life’s YouTube Channel
NASHVILLE, Tenn. (August 19, 2015) – Salt Life, one of today’s leading lifestyle brands, announced today via the Salt Life TV YouTube channel that country superstar Jake Owen is the brand’s newest team member. He joins professional fishermen, divers and surfers in promoting the brand through various sponsorships and events. Salt Life will be one of Owen’s tour sponsors, as well, commencing design on a Jake Owen signature collection with the brand. Watch the video here.
Salt Life President Jeff Stillwell states, “We are excited to welcome Jake to our team here at Salt Life. We have a number of tremendous athletes on our team and thought it was time to add some music to it as well. Music is the ultimate connector, especially with the Salt Life lifestyle. Jake’s music exemplifies our brand and we look forward to a very successful relationship with him.”
“I have been a fan of what the brand has to offer for quite a while. It compliments the life I live,” says Jake Owen. “I grew up on the water in Vero Beach, Florida and if I am not on stage you can usually find me on the water." “I am a big clothing guy and I do enjoy getting dressed up,” he continues. “I have to say I am most comfortable in board shorts, T-shirts and some flip-flops. The Salt Life relationship is a natural extension of who I am and I am really looking forward to working on the design of my collection and getting to know some of the other team members. I am a fan of a lot of them already.”
Jake Owen’s music resonates the lifestyle. It is authentic and truthful and that echoes that Salt Life brand. With such stand out #1 hits as “Beachin’,” “Barefoot Blue Jean Night,” and his current Top 20-and-rising single “Real Life,” the sentiments and lifestyle are parallel with Salt Life and this is what makes the relationship so symbiotic.
Salt Life will have a visible footprint during Jake Owen tour dates across the US, as well as offer special promotions for consumers at various stops. The goal is to have a seamless cross-promotional relationship across all platforms for both brands. Salt Life Director of Marketing and Team Manager Larry Laska says, “Our relationship with Jake Owen is one that we plan to grow year after year. Jake will be a visible part of our marketing campaigns along with our supreme athletes at various sporting events, as well as across all of our retail and social media platforms. We are going to have a great time broadening our reach with such a genuine talent such as Jake.”
About Jake Owen:
Jake Owen ascended to stardom with five #1 smashes - the 2X PLATINUM anthem “Barefoot Blue Jean Night,” PLATINUM-certified hits “Beachin’,” “Anywhere with You,” “Alone with You,” “The One That Got Away” and the critically acclaimed “What We Ain’t Got.” Hailed as “infectious” by Entertainment Weekly, Owen’s new summer anthem “Real Life” is the first single from his upcoming album on RCA Nashville. Marking his fifth studio project, the album follows DAYS OF GOLD and the GOLD-certified, chart-topping BAREFOOT BLUE JEAN NIGHT, which has sold well over 5 million tracks to date. Previously taking home ACA and ACM Awards, the Vero Beach, FL native has earned GRAMMY and TEEN CHOICE Awards nominations. Known for his thrilling performances and laid-back style of country, he is currently on the road with Kenny Chesney’s 2015 THE BIG REVIVAL Tour.
About Salt Life:
Salt Life is an authentic, aspirational and lifestyle brand that embraces those who love the ocean and everything associated with living the “Salt Life”. Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, the Salt Life brand has widespread appeal with ocean enthusiasts worldwide. From fishing, diving and surfing, to beach fun and sun-soaked relaxation, the Salt Life brand says, “I live the Salt Life”. From its first merchandise offerings in 2006, Salt Life has grown to more than $30 million in annual sales, with distribution in surf shops, specialty stores, department stores and sporting goods retailers.
Salt Life, LLC is operated as an operating subsidiary of Delta Apparel, Inc., where it has been managed under a license agreement since 2011. The flagship Salt Life retail store, which opened in Jacksonville Beach, Florida in 2012, serves as a vision for retail customers to see product placements they can utilize in their stores and across multiple platforms. Salt Life's corporate office is located in Columbus, GA and their distribution center was recently relocated to Fayetteville, NC. Numerous professional athletes and sportsmen have an alliance with the brand in cross-marketing partnerships. (http://www.saltlife.com/athletes/)
About Delta Apparel, Inc.
Delta Apparel, Inc., along with its operating subsidiaries, M. J. Soffe, LLC, Junkfood Clothing Company, To The Game, LLC and Art Gun, LLC, is an international design, marketing, manufacturing, and sourcing company that features a diverse portfolio of lifestyle basic and branded activewear apparel and headwear. The Company specializes in selling casual and athletic products across distribution tiers, including specialty stores, boutiques, department stores, mid-tier and mass chains, college bookstores and the U.S. military. The Company’s products are made available direct-to-consumer on its websites at Soffe, Junk Food Clothing, Salt Life and Delta Apparel. The Company's operations are located throughout the United States, Honduras, El Salvador, and Mexico, and it employs approximately 7,000 peopleworldwide. Additional information about the Company is available here.
MEDIA CONTACT: Jules Wortman Wortman Works Media & Marketing firstname.lastname@example.org 615.260.9985