More American Hospitality Tapped To Run Redneck Riviera Nashville And Grow The Brand

NASHVILLE, Tenn. (March 19, 2018) – MORE American Hospitality, based in Nashville, which currently has ownership and operates Fontanel in Nashville, Tennessee, and the Deadwood Mountain Grand, a Holiday Inn Resort in Deadwood, South Dakota, will take over development and operations of John Rich’s Redneck Riviera Bar & BBQ on Broadway in Nashville.

Regarding the brand, owner John Rich of the popular country duo Big & Rich said, "I've always dreamed of building the kind of place where my friends and family could get together and turn it up after a hard day's work. Redneck Riviera is that place. We are going to build as many of them as it takes to offer a place for every hard-working American to cut loose and celebrate a job well done! We are thrilled to be working with Bob and his tireless team."

“We will be THE PLACE to go in every location we open” says Bob Ekman, CEO of MORE American Hospitality. “We will honor our military, firefighters and police with a “bar within a bar” called The Heroes Bar where these amazing servants of our great country will receive a 'thank you' and more every time they come in.”

These active bars will serve food based on its location and will have great live music throughout the day and night. “You never know who is going to show up and perform at our Redneck Riviera,” Rich said. “I have great friends in country, rock ‘n’ roll and many other genres and they will show up and jam, that I can assure you.”

Redneck Riviera Nashville is expected to open in spring 2018 at 208 Broadway at the former Mike’s Ice Cream location between 2nd and 3rd avenues. 

“There will be many other John Rich’s Redneck Riviera bars in the near future as well," says Ekman of MORE American Hospitality.  “We will grow with corporate stores and a franchising model to be announced in mid to late 2018." 

About MORE American Hospitality, LLC:

MORE American Hospitality, LLC is a unique and dynamic blend of hospitality and entertainment industry executives and talent. CEO, Bob Ekman who has over 33 years of hospitality industry experience, 10 years in resort and hotel sales and marketing with Marriott, founded hospitality management company, The Bricton Group out of Chicago and over 19 years in Franchise Development with InterContinental Hotels Group (IHG).  

Lamont Companies, Inc in Aberdeen, South Dakota has over 90 years of hotel, restaurant and bar development, management, accounting, construction, and procurement experience with its executive team of Jeff Lamont, Nate Kessler, Chris Lamont, Kathy Onkka, Todd Lamont, and Elizabeth Stoks. Jeff and his team have mastered every facet of modern hospitality development and management, providing the foundation and inception of what is now a first-rate, multi-unit hotel and restaurant management and development company.

MORE American Hospitality develops and oversees major resort and entertainment properties which currently includes Deadwood Mountain Grand, a Holiday Inn Resort in Deadwood, SD and the under development The Inn at Fontanel, a 143 Room and Suite Autograph Collection by Marriott as part of Fontanel Properties out of Nashville.  MORE American Hospitality has teamed up with country music star John Rich of Big & Rich to operate and develop the Redneck Riviera Bar & BBQ brand.