2016 Pacific Paddle Games Boasts a $60,000 Prize Purse and Three Days of Competition

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Largest Prize Purse in Paddling Thanks to Presenting Sponsor Salt Life and Co-Sponsors GoPro, West Marine, Golden Road Brewing, Nexen Tire and California State Parks

ppg.supthemag.com | #PPG2016

CARLSBAD, Calif., Sept. 6, 2016 – SUP magazine is pleased to announce the second annual Pacific Paddle Games presented by Salt Life will offer a groundbreaking $60,000 prize purse. With an increase of $5,000 from the inaugural event in 2015, it continues to be the largest prize money offered in the sport of paddling and is only possible thanks to the generous support of presenting sponsor Salt Life and co-sponsors GoPro, West Marine, Golden Road Brewing, Nexen Tire and California State Parks. The Pacific Paddle Games, which will hit Doheny State Beach, a California State Park in Dana Point, Sept 30 through Oct. 2, also has expanded to three full days of competition.

The preeminent SUP event will draw the world’s best professional SUP racers from around the world. However, in addition to the Pro category, the event will also offer divisions for Open, Pro Junior, Youth, and Prone paddlers. Registration is open at http://ppg.supthemag.com/registration with deadlines to enter quickly approaching on Sept. 16th for Pros and Sept. 23 for Open. THERE WILL BE NO ONSITE BEACH REGISTRATION. First 100 paddlers to register will get a Salt Life towel and all Open registrations in before Sept. 9 will be entered to win a pair of Maui Jim sunglasses.

Stay tuned to ppg.supthemag.com for the latest information on courses, prizes, registration and more. #PPG2016

The 2016 Pacific Paddle Games wouldn’t be possible without the generous support of our sponsors and partners. Big thanks to Salt Life, GoPro, West Marine, Golden Road Brewing, Nexen Tire, California State Parks, KIND Bar, Kona Deep and Maui Jim.

ABOUT SALT LIFE Salt Life is an authentic, aspirational and lifestyle brand that embraces those who love the ocean and everything associated with living the “Salt Life”. Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, the Salt Life brand has widespread appeal with ocean enthusiasts worldwide. From fishing, diving and surfing, to beach fun and sun-soaked relaxation, the Salt Life brand says, “I live the Salt Life”. From its first merchandise offerings in 2006, Salt Life has grown to more than $30 million in annual sales, with distribution in surf shops, specialty stores, department stores and sporting goods retailers.

Salt Life, LLC is operated as an operating subsidiary of Delta Apparel, Inc., where it has been managed since 2011. The flagship Salt Life retail store, which opened in Jacksonville Beach, Florida in 2012, serves as a vision for retail customers to see product placements they can utilize in their stores and across multiple platforms. Salt Life's corporate office is located in Columbus, GA and their distribution center was recently relocated to Fayetteville, NC. Numerous professional athletes and sportsmen have an alliance with the brand in cross-marketing partnerships. saltlife.com/athletes/

ABOUT SUP MAGAZINE SUP magazine is part of The Enthusiast Network (TEN) and is the leading multi-media publication in the standup paddling world. With a progressive, approachable style, SUP strives to push readers off the couch and onto the water. By blending engaging print and destination features, gear coverage and in-depth instructional pieces with in-house video and event write-ups on SUPthemag.com, SUP magazine is enhancing your view of the sport, all while getting you into the game. For more information, please visit SUPthemag.com.

About TEN: The Enthusiast Network TEN: The Enthusiast Network is the world’s premier trans-media network of enthusiast brands, such as MOTOR TREND, AUTOMOBILE, HOT ROD, SURFER, TRANSWORLD SKATEBOARDING, and GRINDTV. With more than 60 websites, 50 publications, 50 annual events, the Motor Trend OnDemand subscription video-on-demand service, as well as the world’s largest automotive and action/adventure sports media platforms, TEN inspires enthusiasts to pursue their passions. For more information, visit enthusiastnetwork.com.

Media Contact: Dawn Hamilton
KHPR for SUP magazine 310-295-1189 dhamilton@khpublicrelations.com

Katherine Forbes

Nashville, TN