Salt Life Announced As Presenting Sponsor Of The 2017 Sup Awards

NASHVILLE, Tenn. (September 1, 2017) - SUP magazine announced that lifestyle brand Salt Life will be the presenting sponsor of the 2017 SUP Awards, the most prestigious honors in standup paddling. The SUP Awards, now in their eighth year, honor the top athletes, performances, expeditions, movies and philanthropic efforts in the sport. Online voting is open The results will be announced at the Pacific Paddle Games Kickoff Party in Dana Point, California, on September 28. Tickets are available here.

“We’re so excited that Salt Life took the helm of the SUP Awards,” SUP magazine editor-in-chief Will Taylor said. “Their sponsorship of this special night and of the Pacific Paddle Games show the dedication that they have to supporting standup paddling.”

Salt Life team manager Larry Laska added “Salt Life is proud for the opportunity to honor all of the outstanding SUP athletes at this year's SUP Awards, including our Salt Life team members who are nominated – Connor Baxter, April Zilg and Colin McPhillips."

Follow SUP magazine on Facebook, Instagram and Twitter @SUPthemag for updates on SUP Awards voting. Use the hashtag #SUPAwards to join the conversation. 

About Salt Life:  

Salt Life is an authentic, aspirational and lifestyle brand that embraces those who love the ocean and everything associated with living the “Salt Life”. Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, the Salt Life brand has widespread appeal with ocean enthusiasts worldwide. From fishing, diving and surfing, to beach fun and sun-soaked relaxation, the Salt Life brand says, “I live the Salt Life”. From its first merchandise offerings in 2006, Salt Life has grown to more than $30 million in annual sales, with distribution in surf shops, specialty stores, department stores and sporting goods retailers. 

Salt Life, LLC is operated as an operating subsidiary of Delta Apparel, Inc., where it has been managed since 2011. The flagship Salt Life retail store, which opened in Jacksonville Beach, Florida in 2012, serves as a vision for retail customers to see product placements they can utilize in their stores and across multiple platforms. Salt Life's corporate office is located in Columbus, GA and their distribution center was recently relocated to Fayetteville, NC. Numerous professional athletes and sportsmen have an alliance with the brand in cross-marketing partnerships. (   

About SUP magazine: 

SUP magazine is part of The Enthusiast Network (TEN) and is the leading multi-media publication in the standup paddling world. With a progressive and approachable style, SUP strives to get readers out on the water, no matter what type of paddler they are. By blending engaging print and destination features, gear coverage and in-depth instructional pieces with in-house video and event coverage on, as well as executing the biggest events in the sport, SUP magazine gives readers the most comprehensive view of the sport in the industry, all while getting them out paddling. For more information, please visit