Salt Life Opens Store in Huntington Beach March 7

Aquatic and outdoor lifestyle brand Salt Life is proud to announce the opening of their second West Coast store at 207 Main Street in Huntington Beach. The grand opening celebration will be held on March 7 from 6 to 9 p.m. with music by Tim Curran. Salt Life's flagship store is located in Jacksonville, Florida, and a location opened in San Clemente, California, last fall. The company has experienced tremendous growth since it was founded 14 years ago by a group of friends who shared a passion for the water and "living the Salt Life." Salt Life already has a strong presence in Southern California, having sponsored the Pacific Paddle Games in Dana Point the last two years. For more information, visit

"Surfing and water sports reign in Huntington Beach, making it the perfect place to open our third Salt Life storefront," says Salt Life President Jeff Stillwell. "With the success of our San Clemente store, we knew that we needed to continue to build our presence on the West Coast."

Director of Marketing Larry Laska adds, "Our design team is based here in California, and they draw inspiration from our team of Salt Life athletes to create products that are unrivaled in quality, aesthetics and functionality. Opening a location in Huntington Beach was an obvious choice, and we hope to continue to expand to more locations in the future."

Store Location:

Salt Life Huntington Beach

207 Main Street

Huntington Beach, CA 92648

About Salt Life:  

Salt Life is an authentic, aspirational and lifestyle brand that embraces those who love the ocean and everything associated with living the “Salt Life”. Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, the Salt Life brand has widespread appeal with ocean enthusiasts worldwide. From fishing, diving and surfing, to beach fun and sun-soaked relaxation, the Salt Life brand says, “I live the Salt Life”. From its first merchandise offerings in 2006, Salt Life has grown to more than $30 million in annual sales, with distribution in surf shops, specialty stores, department stores and sporting goods retailers.  

Salt Life, LLC is operated as an operating subsidiary of Delta Apparel, Inc., where it has been managed since 2011. The flagship Salt Life retail store, which opened in Jacksonville Beach, Florida in 2012, serves as a vision for retail customers to see product placements they can utilize in their stores and across multiple platforms. Salt Life's corporate office is located in Columbus, GA and their distribution center was recently relocated to Fayetteville, NC. Numerous professional athletes and sportsmen have an alliance with the brand in cross-marketing partnerships. (  

About Delta Apparel, Inc.  

Delta Apparel, Inc., along with its operating subsidiaries, M. J. Soffe, LLC, Junkfood Clothing Company, Salt Life, LLC and Art Gun, LLC, is an international design, marketing, manufacturing, and sourcing company that features a diverse portfolio of lifestyle basic and branded activewear apparel, headwear and related accessories.  The Company specializes in selling casual and athletic products across distribution tiers, including specialty stores, boutiques, department stores, mid-tier and mass chains, and the U.S. military.   The Company’s products are made available direct-to-consumer on its websites at, and  The Company's operations are located throughout the United States, Honduras, El Salvador, and Mexico, and it employs approximately 7,900 people worldwide. Additional information about the company is available at