Salt Life Renews Contract With Nascar Driver Blake Koch As The Lifestyle Brand Celebrates 15th Anniversary

NASHVILLE, Tenn. (February 12, 2018) - Lifestyle brand Salt Life renewed its contract with longtime team member Blake Koch, a NASCAR driver and avid outdoorsman who has represented the brand for over a decade. Team Salt Life is an elite group of athletes that share a love of the outdoors and represent the best in fishing, diving, surfing and more. Other Salt Life team members include SUP prodigy Connor Baxter, surfing legend Mickey Munoz, underwater photographer Shawn Jackson, fishing pro Luiza Barros and more. For more information, visit

“Coming off of my ninth year as a professional NASCAR driver, I am proud to say that Salt Life was my very first sponsor and believed in me before anyone else would,” Koch says. “Ten years ago, when I was just a guy who loved fishing and had a dream to be a NASCAR driver, Salt Life supported me and it’s been an amazing journey together. I couldn’t be more excited to keep the relationship going.”

Salt Life Director of Marketing Larry Laska adds, “Blake was one of our original Salt Life team members ten years ago, and it has been amazing to watch his racing career flourish in that time. We are proud to have him on the Salt Life team and are excited to continue our partnership.”

Salt Life is celebrating its 15th anniversary as the premiere lifestyle brand for those who ‘live the Salt Life.’ The brand experienced tremendous growth in 2017, with new retail stores now open in Huntington Beach, California; Columbus, Georgia; and Daytona Beach, Florida. As part of the Salt Life Gives Back initiative, Salt Life partners with organizations that strive to protect the ocean and its wildlife through conservation efforts, enforcement, reef creation and sustainability programs. For more information, visit

About Salt Life:

Salt Life is an authentic, aspirational and lifestyle brand that embraces those who love the ocean and everything associated with living the “Salt Life”. Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, the Salt Life brand has widespread appeal with ocean enthusiasts worldwide. From fishing, diving and surfing, to beach fun and sun-soaked relaxation, the Salt Life brand says, “I live the Salt Life.” From its first merchandise offerings in 2006, Salt Life has grown to nearly $40 million in annual sales, with distribution in surf shops, specialty stores, department stores and sporting goods retailers. Salt Life products are also available to consumers at and at Salt Life’s various branded retail stores.

Salt Life, LLC is an operating subsidiary of Delta Apparel, Inc. (NYSE American: DLA). The flagship Salt Life retail store, which opened in Jacksonville Beach, Florida, in 2012, serves as a vision for retail customers to see product placements they can utilize in their stores and across multiple platforms. Salt Life's corporate office is located in Columbus, Georgia, and its distribution center was recently relocated to Fayetteville, North Carolina. Numerous professional athletes and sportsmen have an alliance with the brand in cross-marketing partnerships. (

About Delta Apparel, Inc.:

Delta Apparel, Inc., along with its operating subsidiaries, M.J. Soffe, LLC, Salt Life, LLC and Art Gun, LLC, is an international design, marketing, manufacturing, and sourcing company that features a diverse portfolio of lifestyle basic and branded activewear apparel, headwear and related accessories. The Company specializes in selling casual and athletic products across distribution tiers, including specialty stores, boutiques, department stores, mid-tier and mass chains, and the U.S. military. The Company’s products are made available direct-to-consumer on its websites at, www.saltlife.comwww.soffe.comwww.coastapparel.comand The Company's operations are located throughout the United States, Honduras, El Salvador, and Mexico, and it employs approximately 7,500 people worldwide. Additional information about the Company is available