Salt Life Returns As Highlander Racing Car Sponsor For The 50th Annual Score Baja 1000

ENSENADA, MEXICO (November 14, 2017) – Outdoor lifestyle brand Salt Life is returning as a car sponsor for Highlander Racing for the 50th Annual SCORE BAJA 1000, an extreme off-road race starting in Ensenada and finishing in La Paz, Mexico. Watch the live stream here

“At Salt Life, we’re passionate about the outdoors, whether that’s a day spent relaxing on the water or off-road racing through the Mexican desert,” Salt Life’s Director of Marketing Larry Laska said. “We have been involved in the BAJA 1000 the last four years, and we are excited to come back and be part of the 50th Annual race.”

The Salt Life brand has experienced tremendous growth in 2017, with new stores opened in Huntington Beach, California; Columbus, Georgia and Daytona Beach, Florida. Salt Life continues to partner with major events, such as the Pacific Paddle Games, and add to their roster of Salt Life team members. For more information, visit

About Salt Life:

Salt Life is an authentic, aspirational and lifestyle brand that embraces those who love the ocean and everything associated with living the “Salt Life”. Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, the Salt Life brand has widespread appeal with ocean enthusiasts worldwide. From fishing, diving and surfing, to beach fun and sun-soaked relaxation, the Salt Life brand says, “I live the Salt Life”. From its first merchandise offerings in 2006, Salt Life has grown to more than $30 million in annual sales, with distribution in surf shops, specialty stores, department stores and sporting goods retailers. 

Salt Life, LLC is operated as an operating subsidiary of Delta Apparel, Inc., where it has been managed since 2011. The flagship Salt Life retail store, which opened in Jacksonville Beach, Florida in 2012, serves as a vision for retail customers to see product placements they can utilize in their stores and across multiple platforms. Salt Life's corporate office is located in Columbus, GA and their distribution center was recently relocated to Fayetteville, NC. Numerous professional athletes and sportsmen have an alliance with the brand in cross-marketing partnerships. (   

About Delta Apparel, Inc.:

Delta Apparel, Inc., along with its operating subsidiaries, M. J. Soffe, LLC, Salt Life, LLC and Art Gun, LLC, is an international design, marketing, manufacturing, and sourcing company that features a diverse portfolio of lifestyle basic and branded activewear apparel, headwear and related accessories.  The Company specializes in selling casual and athletic products across distribution tiers, including specialty stores, boutiques, department stores, mid-tier and mass chains, and the U.S. military. The Company’s products are made available direct-to-consumer on its websites at The Company's operations are located throughout the United States, Honduras, El Salvador, and Mexico, and it employs approximately 7,900 people worldwide. Additional information about the Company is available at