Salt Life, one of today’s leading lifestyle brands, is the proud sponsor of this year's Big Rock, Big Hero experience which takes place June 11-20th in Morehead City, North Carolina. The event is open to all active military stationed in North Carolina. The participants will be led by the country’s top anglers and decked out in Salt Life gear as they vie for a total purse over $3.4 million in cash prizes.
Salt Life President Jeff Stillwell states, “We are honored to be sponsoring the Big Rock, Big Hero tournament again this year. The strong relationship the event has built with our military heroes aligns with the core values of Salt Life. What better way for us to combine our efforts than on the water with active service members? Thank you to Big Rock, Big Hero for organizing such an important event, and we look forward to seeing a sea of Salt Life styles along the North Carolina shore.”
Big Rock Big Hero presented by SALT LIFE was created in 2018 as a way to honor active duty servicemen and women. During the tournament, service members are hosted on world-class sport fishing boats alongside elite anglers who are honored to welcome them aboard.
“Our vision for the Big Rock, Big Hero experience was to provide deserving service members with an unforgettable fishing adventure. All of us at the Big Rock are forever grateful for their service to our country and this was just a small way of showing our appreciation,” explains tournament director, Crystal Hesmer.
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VIDEO CLIP: Big Rock Big Hero 2020 - YouTube
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