COLUMBUS, Ga. (August 15, 2018) - Salt Life introduced its first-ever ladies swimwear line at Miami Swim Week last month, eliciting a positive response from retailers and media alike. The rapidly expanding lifestyle brand partnered with SwimUSA on the line, which was created with both style and function in mind. Each piece is carefully designed to fit and flatter while offering support and durability for any type of activity. To view a selection of the new line check out the gallery here.
“This year has been one of tremendous growth for the Salt Life brand,” Salt Life President Jeff Stillwell said. “As we launch our new swimwear line, our first priority is maintaining the integrity of the brand and delivering the high quality standards that our loyal customers have come to expect. We’re thrilled about the positive response from those who live the Salt Life.”
Jack Waldman, Principal of SwimUSA, added, “SwimUSA couldn’t be more excited with the market’s response to our inaugural Salt Life women’s swim collection. Debuting at Miami Swim Week in July, retailers applauded the collection’s authenticity—both to the brand and it’s loyal following – and momentum since the show has only continued to build. Product feedback has been extremely enthusiastic from both retailers and media alike with collection highlights including beach landscape prints, heritage Salt Life logos, and high-quality fabric and finishes. Salt Life women’s swim launches coast-to-coast in February 2019, and we can’t wait to share this collection with all those who love living life in and on the water.”
About Salt Life:
Salt Life is an authentic, aspirational and lifestyle brand that embraces those who love the ocean and everything associated with living the “Salt Life.” Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, the Salt Life brand has widespread appeal with ocean enthusiasts worldwide. From fishing, diving and surfing, to beach fun and sun-soaked relaxation, the Salt Life brand says, “I live the Salt Life.” Numerous professional athletes, sportsmen and other ambassadors in the fishing, surfing, diving, rock, pop and country music worlds have an alliance with the brand through cross-marketing partnerships (https://www.saltlife.com/athletes/). Salt Life is the preferred lifestyle brand of outdoor and fishing legends like Peter Miller, Captain Jimmy Nelson, Luiza Barros, Captain Don Dingman, Erin Osborne and more. The brand is also visible in areas across the media, sports and popular culture landscapes, including music videos, national tour sponsorships, fishing and outdoors-related television shows, professional auto-racing events, the Netflix series “Bloodline,” and Salt Life’s popular YouTube channel.
From its first merchandise offerings in 2006, Salt Life has grown with distribution in surf shops, specialty stores, department stores and sporting goods retailers. Salt Life products are also available to consumers at www.saltlife.com and at Salt Life’s various branded retail stores, including recently opened locations in Huntington Beach, California, Columbus, Georgia, and Daytona Beach, Florida. The brand’s flagship store is located in Jacksonville Beach, Florida, where the term “Salt Life” was coined over 15 years ago. The Salt Life brand is committed to supporting conservation efforts by contributing to various organizations through Salt Life Gives Back. Learn more at https://www.saltlife.com/salt-life-gives-back.
Salt Life, LLC is an operating subsidiary of Delta Apparel, Inc. (NYSE American: DLA). Salt Life's corporate office is located in Columbus, Georgia, and its distribution center was recently relocated to Fayetteville, North Carolina.
About Delta Apparel, Inc.:
Delta Apparel, Inc., along with its operating subsidiaries, M.J. Soffe, LLC, Salt Life, LLC and DTG2Go, LLC, is an international design, marketing, manufacturing, and sourcing company that features a diverse portfolio of lifestyle basic and branded activewear apparel, headwear and related accessories. The Company specializes in selling casual and athletic products across distribution tiers, including specialty stores, boutiques, department stores, mid-tier and mass chains, and the U.S. military. The Company’s products are made available direct-to-consumer on its websites at www.saltlife.com, www.soffe.com, www.coastapparel.comand www.deltaapparel.com. The Company's operations are located throughout the United States, Honduras, El Salvador, and Mexico, and it employs approximately 7,500 people worldwide. Additional information about the Company is available atwww.deltaapparelinc.com.
SWIMUSA is a premier partner for branded, licensed and private label swimwear to almost every retail destination in the country, spanning all price points, demographics and channels of distribution. SWIMUSA is known as an industry leader for modern misses, contemporary, juniors', men’s and children’s swimwear. The company attributes its success to industry leading expertise in design, fit, pattern-making, merchandising, research and development, innovation, sourcing, quality assurance, marketing, and most of all, incredibly long-standing partnerships.