Spencer Hatcher’s Official Music Video for “Hot Weather, Cold Beer” WORLD PREMIERES TODAY (8/7) on The Heartland Network and Heartland+ 6 pm ET / 5 pm CT
NASHVILLE, Tenn. (August 7, 2026) – Fast-rising QHMG/ Stone Country Records star Spencer Hatcher has partnered with The Heartland Network and Heartland+ to world premiere the official music video for his new song, “Hot Weather, Cold Beer,” just in time for backyard barbecues and lake weekends during the dog days of summer!
Hatcher’s “Hot Weather, Cold Beer” video will world premiere at the top of The Heartland Network’s Country Music Today episode, airing today (8/7) at 6pm ET / 5pm CT. The music video will also air throughout the weekend on The Heartland Network and can be watched on the Heartland+ app.
Directed by Jules Wortman and shot by Noah Johnson Media under producer Angela Wheeler, the video leans into the same authentic and unpretentious energy that has made Hatcher a fast-rising star.
Nashville’s weather cooperated for the shoot of “Hot Weather, Cold Beer.” The sweltering heat made for a perfect backdrop to be on the water of Old Hickory Lake on the outskirts of Nashville. With Hatcher’s band joining him on the banks and in his boat, the light-hearted visual compliments the lyric of the title track to his recent QHMG / Stone Country Records EP.
“When I say it was hot weather I mean it was HOT WEATHER!! It was 90 some degrees and the sun was blaring down on us, but we all had a ball,” says Hatcher of the video shoot day. “The video brings the song to life because it perfectly encapsulates the song and the lyrics. We’re all out there just partying and having fun in the sunny, hot weather and the cold beer was just as refreshing as it looked. The smiles were all real and all the actors were buddies of mine.”
TUNE IN to WATCH the Official Music Video for “Hot Weather, Cold Beer,” on The Heartland Network HERE and on Heartland+ HERE.
Hatcher recently released his sophomore EP of the same name, delivering the perfect soundtrack for a season packed with music, memories and open-road adventure
Anchored by its infectious title and focus track, “Hot Weather, Cold Beer,” the EP captures everything fans love about summertime country music, good friends, good times and living in the moment. The newly recorded title track serves as the project's focus track, giving listeners a fresh anthem destined for playlists, tailgates, and concert singalongs throughout the summer.
The EP was produced by Jason Sellers, Ilya Toshinskiy and Mickey Jack Cones.
LISTEN to the Hot Weather, Cold Beer EP HERE
The Shenandoah Valley native continues to build momentum as one of country music’s most exciting young performers. Known for his energetic live show, impressive musicianship and authentic storytelling, Hatcher is spending the summer sharing stages with some of the genre’s biggest names. The month of August finds Hatcher both headlining his own shows as well as performing alongside the likes of Ashley Cooke, Clay Walker, Gary Allan, Josh Turner and Neal McCoy.
For a full list of Spencer Hatcher tour dates, visit: www.spencerhatchermusic.com/pages/tour
Raised in Virginia's Shenandoah Valley, Hatcher has quickly earned a reputation as one of country music's most promising young talents. A gifted multi-instrumentalist who first picked up the banjo at age 11, he has amassed more than 900,000 social media followers while performing more than 150 shows annually. His blend of traditional country roots, modern energy and undeniable musicianship has made him a favorite among fans of both classic and contemporary country music.
About Spencer Hatcher
Stone Country Records’ Spencer Hatcher is a bluegrass-influenced country artist who was raised on a farm in the heartland of Virginia’s Shenandoah Valley. By the age of 11, Hatcher was already playing his five-string banjo in his family’s bluegrass band. In 2020, he formed his own country band, backed by younger brother Connor Hatcher, a bass prodigy and “blood harmony” supporting vocalist.
Dubbed the “String King” by his hometown newspaper and quickly developing a reputation across Virginia and neighboring states as an exciting live performer, Hatcher self-booked and played more than 150 shows a year in both 2023 and 2024, often setting venue attendance records. Hatcher has built a strong fan base, including nearly one million social media followers. On TikTok alone, the rising star has amassed over 72 million organic views and 8.7 million likes. This led to a high-profile partnership with PepsiCo, with Hatcher co-writing and performing a bluegrass jingle for a nationwide commercial for Mountain Dew Major Melon.
Hatcher’s debut EP, Honky Tonk Hideaway, features his steamy debut single, “When She Calls Me Cowboy,” which was a Top 10 Most Added Song at U.S. Country Radio (Mediabase) out-of-the-box. The single’s official music video reached No. 1 on Taste of Country’s fan-voted “Top 10 Video Countdown.” Saving Country Music has lauded the rising star as “one of the most promising up-and-coming voices in traditional country music.” Hatcher’s latest EP release, Hot Weather, Cold Beer, captures everything fans love about summertime country music, good friends, good times and living in the moment.
For more information, visit spencerhatchermusic.com and follow him on TikTok, Facebook, Instagram and YouTube.
About The Heartland Network:
The Heartland Network is a national digital broadcast television network celebrating community, tradition, and the country lifestyle through original programming, music, and entertainment. Owned and operated by Get After It Media, The Heartland Network reaches audiences alongside sister networks Retro TV, The Family Channel, and The Rev'n Action Channel, with Get After It Media's networks collectively reaching more than 93 million households through 353 affiliates in over 100 U.S. markets. The network also streams via Heartland+, a free ad-supported streaming platform offering live television, on-demand content, and original programming, available on major streaming devices and platforms. For more information, visit watchheartlandtv.com.
Heartland+ is the streaming destination from Get After It Media, bringing live television, on-demand movies and series, original programming, and curated music channels together in one easy-to-use platform. Built for viewers who love country, classic television, family entertainment, music, and Americana storytelling, Heartland+ delivers a diverse lineup of programming available anytime across connected devices, mobile apps, and web browsers. Learn more at Heartland+ and visit WatchHeartlandPlus.com to stream. Download Heartland+ on your Apple Device, HERE Download Heartland+ on Google Play, HERE TV App Links are Here: Android TV Apple TV Fire TV ROKU and coming soon to LG Samsung
About Get After It Media (GAIM):
Get After It Media is a multimedia broadcast company delivering high-quality entertainment across a diverse range of genres and formats. GAIM owns and operates four nationally distributed television networks: The Heartland Network, Retro TV, The Family Channel, The Rev’n Action Channel, with the addition of the new Hasbro Legends Channel, GAIM has expanded its reach to more than 93 million homes via 353 affiliates across more than 100 U.S. markets. This summer GAIM launched its Heartland+ digital platform, expanding its reach from the U.S. to a worldwide audience.
Headquartered in Chattanooga, Tenn., with studios in Nashville, GAIM is creating original programming, and delivering content that informs, entertains, and inspires. Learn more at: https://www.getafteritmedia.com or GetAfterItMedia on LinkedIn. Stream GAIM networks and original programming at: https://watch.itsrealgoodtv.com.
About Quartz Hill Music Group (QHMG)
The Quartz Hill Music Group footprint includes BSB Management as well as Quartz Hill Records and Stone Country Records, both full-service country music labels. Quartz Hill Records, founded at the height of the pandemic in 2020, boasts an active roster comprised of chart-topping, Multi-Platinum neo-traditionalist Joe Nichols, rising, girl-next-door Lakelin Lemmings, soulful country pop duo 2 Lane Summer and viral, genre-blending singer-songwriter Matt Cooper. Stone Country Records, founded in 2021, possesses an active roster that includes celebrated country artist Annie Bosko, triple-threat singer, songwriter and guitarist Ben Gallaher, modern country traditionalist Spencer Hatcher and soulful country newcomer Dusty Black. The BSB Management artist roster is home to all the above. For more information, visit www.qhmusicgroup.com