DANA POINT, Calif. (October 8, 2018) — Day Two of the 2018 Pacific Paddle Games presented by Salt Life lived up to its billing as the biggest event in SUP with a Finals Day filled with historic victories, thrilling surf-zone races and quintessential Southern California sunshine and south swell. After the drama of Saturday’s Distance Race and Pro Men’s and Women’s Qualifying Heats, paddlers and fans alike eagerly awaited a Finals reckoning split into a pair of Pro showdowns featuring the deepest field of paddlers ever assembled.  All the exciting details are HERE.  

DANA POINT, Calif. (October 7, 2018) — The 2018 Pacific Paddle Games presented by Salt Life kicked off Saturday, October 6 in Dana Point, California. Day One action is off to a great start as world renown pros take the waves at Doheny State Park.  Tune in today to watch the races live HERE.  Check out the live stream on SUPTHEMAG's Facebook page  HERE.  

COLUMBUS, Ga. (October 3, 2018) - Salt Life, one of today’s leading lifestyle brands, announces the addition of emerging country artist Angie Keilhauer to Team Salt Life, a group of athletes and musicians that embody the Salt Life brand. Learn more about Team Salt Life here and on Salt Life's YouTube channel. 

COLUMBUS, Ga. (September 6, 2018) – Leading lifestyle brand Salt Life will introduce its Spring 2019 product line at Surf Expo in Orlando, September 6-8, with special appearances by Salt Life team members, including Cheyenne Lee, Erica Meichtry, Bri Andrassy, Luiza Barros, Jimmy Nelson, Peter Miller, Cameron Kirkconnell and Don Dingman. Surf Expo will be held at the Orange County Convention Center. You can find Salt Life in Booth 2436 in the Bluewater section. For more information, visit www.surfexpo.com.

COLUMBUS, Ga. (August 15, 2018) - Salt Life introduced its first-ever ladies swimwear line at Miami Swim Week last month, eliciting a positive response from retailers and media alike. The rapidly expanding lifestyle brand partnered with SwimUSA on the line, which was created with both style and function in mind. Each piece is carefully designed to fit and flatter while offering support and durability for any type of activity. To view a selection of the new line check out the gallery here. 

COLUMBUS, GA (May 31, 2018) – Salt Life, one of today’s leading lifestyle brands, announces a partnership with SwimUSA for the brand’s first-ever ladies’ swimwear line. The  Spring 2019 line will debut at the preeminent 36th Annual SwimShow scheduled for July 14-17 in Miami, Florida.  The new line joins Salt Life’s popular men’s swimwear, ladies’, men’s and children’s apparel, and headwear lines, as well as the signature Salt Life optics line. For further information visit Salt Life.

 Salt Life, one of today’s leading lifestyle apparel brands, in conjunction with the World Paddle Association (WPA) and Uptown Columbus RiverFest, will host the 2018 Salt Life Columbus Cup on May 5-6, 2018, in Columbus, Georgia. The event will take place on the Chattahoochee River (90 miles south of Atlanta) three blocks from downtown Columbus. The paddle race will be part of the Columbus RiverFest, also presented by Salt Life, which brings together the local community to celebrate water activities and safety with three days of food, drink vendors and bands at the event site. Visit www.uptowncolumbusga.com for more details.

NASHVILLE, Tenn. (February 12, 2018) - Lifestyle brand Salt Life renewed its contract with longtime team member Blake Koch, a NASCAR driver and avid outdoorsman who has represented the brand for over a decade. Team Salt Life is an elite group of athletes that share a love of the outdoors and represent the best in fishing, diving, surfing and more. Other Salt Life team members include SUP prodigy Connor Baxter, surfing legend Mickey Munoz, underwater photographer Shawn Jackson, fishing pro Luiza Barros and more. For more information, visit www.saltlife.com/athletes.

NASHVILLE, Tenn. (January 12, 2018) – Leading lifestyle brand Salt Life will introduce its Fall 2018 product line at Surf Expo in Orlando, January 25-27, with special appearances by Salt Life team members, including Jimmy Nelson, Luiza Barros, Sarah Jarrett, Kieran Anderson and Cheyenne Lee.

ENSENADA, MEXICO (November 14, 2017) – Outdoor lifestyle brand Salt Life is returning as a car sponsor for Highlander Racing for the 50th Annual SCORE BAJA 1000, an extreme off-road race starting in Ensenada and finishing in La Paz, Mexico. Watch the live stream here. 

DAYTONA BEACH, Fla. (October 24, 2017) – Lifestyle brand Salt Life is set to open their newest retail store in Daytona Beach, Florida, this weekend. Since opening the flagship store in Jacksonville, Florida, the brand has experienced tremendous growth with new stores in San Clemente and Huntington Beach, California, and Columbus, Georgia. The grand opening of the store at 1100 Cornerstone Blvd. in Daytona Beach will be October 27 through October 29.

CHARLESTON, S.C. (October 16, 2017) – Artificial Reefs International - U.S.S. Clamagore (ARI) and lifestyle brand Salt Life announced that they are partnering on a project to convert the U.S.S. Clamagore, a Cold War era submarine currently located in Charleston, South Carolina, into an artificial reef off the coast of Palm Beach County, Florida. The project will begin in early 2018. Project details can be seen at www.clamagorereef.com.

DANA POINT, Calif. (September 29, 2017) - The results of the 2017 SUP Awards presented by Salt Life were announced at the Pacific Paddle Games Kickoff Party on Thursday night. The SUP Awards, now in their seventh year, honor the top athletes, performances, expeditions, movies and philanthropic efforts in the sport. View the full list of winners at www.supthemag.com/sup-awards and download high resolution photos here.

DANA POINT, Calif. (September 20, 2017) – The 2017 Pacific Paddle Games presented by Salt Life announced a partnership with Sustainable Surf to be designated a Deep Blue Event. Deep Blue Events address impacts associated with waste, energy, local community, climate change and transport. With the support of key Deep Blue sustainability partners Harmless Harvest, Earth Technologies and Raw Elements, the 2017 Pacific Paddle Games will be the first paddle event in the U.S. to earn this distinction.

NASHVILLE, Tenn. (September 1, 2017) - SUP magazine announced that lifestyle brand Salt Life will be the presenting sponsor of the 2017 SUP Awards, the most prestigious honors in standup paddling. The SUP Awards, now in their eighth year, honor the top athletes, performances, expeditions, movies and philanthropic efforts in the sport. Online voting is open atwww.supthemag.com/sup-awards/. The results will be announced at the Pacific Paddle Games Kickoff Party in Dana Point, California, on September 28. Tickets are available here.

DANA POINT, Calif. (August 28, 2017) - The 2017 Pacific Paddle Games presented by Salt Life will feature a $60,000 prize purse and expanded exhibition area, offering a variety of options for paddlers, as well as spectators and the general public. New for 2017, the PPG Fitness Zone will offer free yoga and exercise classes as well as exhibitions from the top fitness, yoga and dietary supplement brands. The PPG Demo Zone will be the largest hard goods demo in the sport with everything from the hottest boards to the newest paddles, connecting brands to paddlers of all skill levels. SUP paddle clinics for all experience levels will also be offered.