More American Hospitality Tapped To Run The Redneck Riviera Growing Chain Of Honky Tonk Bars

NASHVILLE, Tenn. (October 19, 2017) – Nashville-based MORE American Hospitality which currently has ownership and operates Fontanel in Nashville, Tennessee, and the Deadwood Mountain Grand, a Holiday Inn Resort in Deadwood, South Dakota, will oversee the development and operations of John Rich’s Redneck Riviera on the strip in Las Vegas and the under-development property on Broadway in Nashville.

Regarding the brand, owner John Rich of the popular country duo Big & Rich said, "I've always dreamed of building the kind of place where my friends and family could get together and turn it up after a hard day's work. Redneck Riviera is that place. We are going to build as many of them as it takes to offer a place for every hard-working American to cut loose and celebrate a job well done!"

“We will be ‘the place’ to go in every location we open,” says Bob Ekman, CEO of MORE American Hospitality. “We honor our military, firefighters and police with a ‘bar within a bar’ called The Heroes Bar that is be staffed by veterans where these amazing servents of our great country get their first drink on us,” says Ekman. “The Las Vegas Heroes Bar has raised a glass with thousands since our opening earlier this year.’

These active bars will serve food based on its location and will have great live music every day and night. “You never know who is going to show up and perform at our Redneck Riviera,” Rich said. “I have great friends in country, rock ‘n’ roll and many other genres and they will show up and jam.”

Las Vegas is open in the Grand Bazaar Shops adjecent to Bally’s on the famed Las Vegas Strip.  “People are loving it,” says T.J. McDaniel, general manager of the Redneck Riviera brand. “A group can rent out the whole 3,000 square feet for a private event or hang out with the great live music and scenery during its regular hours of operation. ”

Redneck Riviera Nashville is expected to open of late 2017 / early 2018 at 208 Broadway where Mike’s Ice Cream used to be located between 2nd and 3rd Avenues right in the heart of Honky Tonk Row. 

“There will be many other John Rich’s Redneck Riviera bars in the near future as well,” says Ekman of MORE American Hospitality. “We will grow with corporate stores and a franchising model to be announced in early 2018. “

MORE American Hospitality, LLC is a unique and dynamic blend of hospitality and entertainment industry executives and talent.

Lamont Companies, Inc in Aberdeen, South Dakota has over 90 years of hotel, restaurant and bar development, management, accounting, construction, and procurement experience with its executive team of Jeff Lamont, Nate Kessler, Chris Lamont, Kathy Onkka, Todd Lamont, and Elizabeth Stoks. Jeff and his team have mastered every facet of modern hospitality development and management, providing the foundation and inception of what is now a first-rate, multi-unit hotel and restaurant management and development company.

MORE Enterprises out of Nashville includes music and entertainment industry icons, Dale Morris and Marc Oswald. MORE Enterprises was formed to develop and oversee major resort and entertainment properties which currently include Deadwood Mountain Grand, a Holiday Inn Resort in Deadwood, SD and the under development The Inn at Fontanel, a 143 Room and Suite Autograph Collection by Marriott as part of Fontanel Properties out of Nashville.

Combined? They form MORE American Hospitality, LLC (MAH). MAH is headed up by CEO, Bob Ekman who has over 32 years of hospitality industry experience with over 19 years in franchise development for InterContinental Hotels Group (IHG).