Salt Life Opening Newest Location In Daytona Beach

DAYTONA BEACH, Fla. (October 24, 2017) – Lifestyle brand Salt Life is set to open their newest retail store in Daytona Beach, Florida, this weekend. Since opening the flagship store in Jacksonville, Florida, the brand has experienced tremendous growth with new stores in San Clemente and Huntington Beach, California, and Columbus, Georgia. The grand opening of the store at 1100 Cornerstone Blvd. in Daytona Beach will be October 27 through October 29.

"It has been amazing to watch Salt Life evolve since it was founded 14 years ago by a group of friends who shared a passion for the water," Salt Life President Jeff Stillwell said. "As we've grown and opened new stores on both coasts, our connection to our roots is stronger than ever and we will continue to be the preeminent lifestyle brand for those who live the Salt Life."

Director of Marketing Larry Laska added, "Daytona Beach is a surfing and fishing mecca, making it the perfect place for our newest retail store. We are excited to be part of the local community for many years to come." 

Store Location:

Salt Life Daytona Beach

1100 Cornerstone Blvd. #910

Daytona Beach, FL 32117 

About Salt Life:  

Salt Life is an authentic, aspirational and lifestyle brand that embraces those who love the ocean and everything associated with living the “Salt Life”. Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, the Salt Life brand has widespread appeal with ocean enthusiasts worldwide. From fishing, diving and surfing, to beach fun and sun-soaked relaxation, the Salt Life brand says, “I live the Salt Life”. From its first merchandise offerings in 2006, Salt Life has grown to more than $30 million in annual sales, with distribution in surf shops, specialty stores, department stores and sporting goods retailers.  

Salt Life, LLC is operated as an operating subsidiary of Delta Apparel, Inc., where it has been managed since 2011. The flagship Salt Life retail store, which opened in Jacksonville Beach, Florida in 2012, serves as a vision for retail customers to see product placements they can utilize in their stores and across multiple platforms. Salt Life's corporate office is located in Columbus, GA and their distribution center was recently relocated to Fayetteville, NC. Numerous professional athletes and sportsmen have an alliance with the brand in cross-marketing partnerships. (  

About Delta Apparel, Inc. 

Delta Apparel, Inc., along with its operating subsidiaries, M. J. Soffe, LLC, Junkfood Clothing Company, Salt Life, LLC and Art Gun, LLC, is an international design, marketing, manufacturing, and sourcing company that features a diverse portfolio of lifestyle basic and branded activewear apparel, headwear and related accessories.  The Company specializes in selling casual and athletic products across distribution tiers, including specialty stores, boutiques, department stores, mid-tier and mass chains, and the U.S. military.   The Company’s products are made available direct-to-consumer on its websites at, and  The Company's operations are located throughout the United States, Honduras, El Salvador, and Mexico, and it employs approximately 7,900 people worldwide. Additional information about the company is available at