Winners Announced For 2017 Sup Awards Presented By Salt Life

DANA POINT, Calif. (September 29, 2017) - The results of the 2017 SUP Awards presented by Salt Life were announced at the Pacific Paddle Games Kickoff Party on Thursday night. The SUP Awards, now in their seventh year, honor the top athletes, performances, expeditions, movies and philanthropic efforts in the sport. View the full list of winners at and download high resolution photos here.

“The SUP Awards are the annual measuring stick for standup paddling’s top athletes, movies, philanthropies and expeditions,” said SUP magazine editor-in-chief Will Taylor. “The seventh annual show is no different and we were beyond excited to add the official Kickoff Party to the Pacific Paddle Games as part of the festivities. Thanks to Salt Life for all the support!”

Salt Life President Jeff Stillwell added, "Salt Life would like to congratulate all of the winners of the 2017 SUP Awards, including Salt Life team member Connor Baxter who was named Male Paddler of the Year! We are honored to take part in this event and look forward to the Pacific Paddle Games this weekend."

The 2017 Pacific Paddle Games presented by Salt Life will take place September 30 through October 1 at Doheny State Beach in Dana Point, California. Follow @supthemag and stay tuned to for more information and updates. #PPG2017  

2017 SUP Awards Winners

Male Paddler of the Year

1. Connor Baxter

2. Casper Steinfath

3. Kai Lenny

Female Paddler of the Year

1. Annabel Anderson

2. Fiona Wylde

3. Candice Appleby

Movie of the Year


Top Expedition

Chris Bertish 

Top Philanthropic Effort

Tyler’s Dam That Cancer

Breakthrough Performer

Male – Michael Booth

Female – Annie Reickert

Best Performance

Male – Titouan Puyo – Carolina Cup

Female – Penelope Strickland – Molokai 2 Oahu 

About Salt Life:  

Salt Life is an authentic, aspirational and lifestyle brand that embraces those who love the ocean and everything associated with living the “Salt Life”. Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, the Salt Life brand has widespread appeal with ocean enthusiasts worldwide. From fishing, diving and surfing, to beach fun and sun-soaked relaxation, the Salt Life brand says, “I live the Salt Life”. From its first merchandise offerings in 2006, Salt Life has grown to more than $30 million in annual sales, with distribution in surf shops, specialty stores, department stores and sporting goods retailers. 

Salt Life, LLC is operated as an operating subsidiary of Delta Apparel, Inc., where it has been managed since 2011. The flagship Salt Life retail store, which opened in Jacksonville Beach, Florida in 2012, serves as a vision for retail customers to see product placements they can utilize in their stores and across multiple platforms. Salt Life's corporate office is located in Columbus, GA and their distribution center was recently relocated to Fayetteville, NC. Numerous professional athletes and sportsmen have an alliance with the brand in cross-marketing partnerships. (   

About SUP magazine: 

SUP magazine is part of The Enthusiast Network (TEN) and is the leading multi-media publication in the standup paddling world. With a progressive and approachable style, SUP strives to get readers out on the water, no matter what type of paddler they are. By blending engaging print and destination features, gear coverage and in-depth instructional pieces with in-house video and event coverage on, as well as executing the biggest events in the sport, SUP magazine gives readers the most comprehensive view of the sport in the industry, all while getting them out paddling. For more information, please visit